Nagpur (Maharashtra), March 16th, 2018: Intex Technologies, one of the leading domestic consumer electronics company, scaled up its presence in Western India with the opening of its 37th Intex SmartWorld store in the region and the first in Vidarbha Region in Nagpur city here today. With the opening of the Intex SmartWorld store in Nagpur, the national count is now 130 stores.

In Western India, Intex SmartWorld has established its footprints in Maharashtra (12), Goa (1), Gujarat (9), Madhya Pradesh (13) and Chattisgarh (2).

The 550 sq. ft. SmartWorld store in Nagpur was inaugurated by Mr. Vishal Malik, DGM - Branded Retail, Intex Technologies, in presence of senior officials of the company. The first Intex SmartWorld store in Maharashtra was opened in August, 2015 at Boisar in Palghar district of the state.

Speaking at the opening of the 1st store in the city, Mr. Vishal Malik, DGM - Branded Retail, Intex Technologies, said, “Western Indian market has always been an area of strategic importance for Intex and hence we are rapidly expanding our retail presence here. Nagpur being the prime business center of Vidarbha region has a lot of potential for indigenous players like us and we are delighted to open our 1st store in this city. It is important for consumers to experience a product fully and understand its benefits clearly to make an informed purchase decision. West India is a mature market and we look to expand our footprints beyond the metro cities into smaller cities & towns as well in order to reach out to the end consumers.”

Intex SmartWorld began its operations in April 2015 as part of its continued efforts in strengthening its retail presence and engaging consumer experience. In its 3 year journey, Intex SmartWorld has spread pan-India covering 90+ cities across 25 states. These exclusive outlets are single touch points to experience the wide range of Intex products through super quality demo by trained personnel.