Intex Technologies, a leading domestic mobile handset player, put On-Air its last TVC for the Year 2017 on the ELYT Dual, India’s Most Affordable Dual Selfie Camera Smartphone launched recently. The XX-seconds TVC will be broadcast pan-India across all major GECs, news channels and regional broadcasts.

Conceptualized by Publicis India, the TVC has been shot in the picturesque locations of Malaysia, featuring Selfie lover youngsters play with the impressive features of the Dual camera - ELYT Dual smart phone such as the bokeh effect, blur effect, low light effect, noise cancellation & background change effect and boast that ‘Jab haath mein Intex Elyt Dual ho na… Toh, you’re not just another pic. You’re Epic!’.

Keeping in line with the company’s business strategy, the 4-Week long On-Air TVC & Billboard campaign starting December 30th, 2017, will cover Hindi Speaking markets like Delhi, Maharashtra, Punjab, Uttar Pradesh, Madhya Pradesh, Bihar, Rajasthan & Chhattisgarh. Regional markets would include West Bengal, Tamil Nadu & Karnataka. Featuring in 55-plus key TV channels like Star Plus, Colors, Zee TV, Sony, Aaj Tak, Zee News and FTA channels like Zee Anmol, Colors Rishtey & Sony Pal to reach out to the hinterland markets. The campaign will also be visible on high-impact platforms like the next month's Test match series between Indian & South Africa, Zee Cine Awards & Star Screen Awards. The regional outreach includes Southern and Western Indian market.

Speaking about the Campaign, Mr. Keshav Bansal, Director, Intex Technologies said, “Year 2017 will go down in history as the ‘Year of Dual Camera Phones’ and we wanted to make it more special and so have come up with the most affordable Dual Selfie camera smartphone - ELYT Dual for the Selfie generation. The sub-7K Intex dual selfie smartphone model having the most amazing camera and photo-editing features, is becoming a game changer in the market. With this TVC, we are all set to leverage and welcome the New Year 2018 with our photography enthusiast and selfie lovers out there.”

The Intex ELYT Dual comes with a plenty of smart features like bokeh effect, blur effect, low light effect, noise cancellation and background change with 5-inch HD IPS display supported with a 2.5D curved glass giving a smoother touch & swipe experience. The 4G-Volte smartphone is powered with a 2GB RAM, 1.3 GHz quad core processor & 32-bit Quad Core Spreadtrum 9850 chipset ensuring smooth performance and comfortable multi-tasking. Running on the latest Android 7.0 OS Nougat, the smartphone is powered by 2400mAh Li-Ion battery ensuring the device keeps running to provide constant entertainment.

About Intex Technologies (India) Ltd.:

A consumer electronics firm with 6000+ employees, Intex Technologies has been in the business of mobile handsets, consumer durables and IT products since the last two decades. Intex Technologies is well entrenched in the country’s geography via a network comprising 1600+ distributors and 80,000+ dealers, besides a presence in organized retail chains and e-commerce sites. Intex Technologies’ 1500+ service centres across India cater to even the remotest consumer of the country. The company has state-of-the-art manufacturing facilities in India and Research and Development activities in India & China, which enable the company to be a pioneer of technology across categories of business.

For more info, please visit - www.intex.in

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