Excessive Alcohol Consumption has been a problem in our society for hundreds of years. Research now proves the negative health effects excessive alcohol consumption and binge drinking has on the body. Regulatory authorities have finally taken action to ensure that licensed premises and their staff are legally obliged to ensure they are serving alcohol responsibly. The introduction of the Responsible Service of Alcohol certification and RSA Courses in the liquor industry in Australia is a welcomed change. This article will demonstrate just how important it is for licensees and staff to take their responsibilities seriously otherwise the ramifications can be deadly.