Social media posts drive targeted traffic.
Whatever your industry, segment and audience, a substantial portion of your customers and leads are on social. A recent Pew Research Center study found that 68% of American adults are Facebook users. Among 18 to 24-year-olds, 78% use Instagram and 45% are on Twitter. Even among Americans 65 and older, 37% are social media users.
Having access to all those customers helps you boost traffic, particularly for new site content. When you post a new blog or update your homepage, it can take a while to get traction with Google. That means very few customers will know the new content is there until the next time they’re searching for your product or service.
Using social media for business boosts your site’s SEO.
Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Although your killer content strategy is the most important factor in your search rankings, driving traffic to your optimized pages will cause them to climb much faster.
Social media can increase your reach via quoted experts.
This is one of our very favorite benefits of social media marketing. Let’s say you used HARO to find relevant experts for your latest blog post. Perhaps you quoted someone with a killer social media presence. Of course, you’re going to email them a link to the post when it goes live and encourage them to share it, but leveraging your own social media channels will help you go the extra mile here.
Social media marketing helps you understand your audience.
Part of what makes social channels like Twitter and Instagram effective marketing tools is the interaction you have with your customer base. By reading their tweets and status updates, you’ll gain insights into their daily lives and consumer behaviors, and answer questions such as:
• What products are they buying and why?
• What hobbies do they have?
• What kinds of posts do they love to share?
• What websites do they visit?
These insights have obvious marketing benefits. When you understand your customers, you can write better content and more compelling posts, which leads to more traffic. But the benefits can sometimes go far beyond marketing, helping you identify customer pain points, improve sales conversions and even refine your product strategy.
An active social media presence builds relationships with your audience.
Consumers see Twitter, Facebook and Instagram as social networks, not marketing machines.
That can be a challenge when you’re first developing your social media marketing strategy. A lot of companies instinctively take a hard sell approach, inundating their followers with discount offer codes, new product announcements and customer reviews. Then, when the account only brings in modest traffic gains, they assume social just isn’t a good fit for their brand.
For more details on our products and services, please feel free to visit us at: whatsapp blasting panel, whatsapp bulk sending, whatsapp marketing malaysia, whatsapp marketing, whatsapp broadcasting.