India currently represents both the world’s largest producer and consumer of ghee. Due to its numerous benefits and the fact that it has represented an integral part of the Indian diet, ghee represents the second largest consumed dairy product in India after liquid milk. Ghee is currently used in India for various purposes; these include cooking food, traditional rituals, medicinal uses, etc.

IMARC Group, one of the world’s leading research and advisory firms, finds that ghee has a strong penetration in both urban as well as rural households. Findings from their latest report “Indian Dairy Market Report & Forecasts 2012-2017” suggests that an increase in both rural and urban incomes coupled with an increase in the consumer base is expected to expand the per capita consumption of ghee in India. Estimates from the report suggest that during 2011 and 2017, the total sales for ghee are expected to grow at a CAGR of 14%. The report has also done a comprehensive analysis on the competitive landscape of ghee and various other dairy products in India. The report found that although the size of the organized ghee market was significantly smaller than the unorganized market, it is currently exhibiting a faster growth.

IMARC Group’s new report “Indian Dairy Market Report & Forecasts 2012-2017” an updated and far more extensive and analytical version of their popular 2011 study, provides and draws upon a comprehensive analysis of every major dairy segment in India. The study, which has been undertaken using both desk research and two waves of qualitative primary research, has analyzed three aspects of the Indian dairy market. The first section quantifies the Indian dairy market into fourteen major segments and investigates the current and future opportunities in each of these segments. The second section provides an in-depth understanding of dairy consumption patterns among Indian consumers and the potential of value added dairy products. The third section investigates into the usage of natural colouration in dairy products and evaluates their current and future potential.

Table of Contents
1. Research Methodology & Market Definitions
2. Executive Summary
3. Indian Dairy Industry: Milk Production & Consumption
3.1 Current Milk Production & Consumption Trends
3.2 Milk Production by State
3.3 Milk Production & Consumption Forecast
4. Indian Dairy Industry: Market Landscape
4.1 Current Market Trends & Forecast
4.2 Primary Dairy Market
4.2.1 Liquid Milk
4.2.1.1 Current Trends
4.2.1.2 Competitive Landscape
4.2.1.3 Market Forecast
4.2.2 UHT Milk
4.2.2.1 Current Trends
4.2.2.2 Competitive Landscape
4.2.2.3 Market Forecast
4.2.3 Curd/Yoghurt
4.2.3.1 Current Trends
4.2.3.2 Competitive Landscape
4.2.3.3 Market Forecast
4.2.4 Cheese
4.2.4.1 Current Trends
4.2.4.2 Competitive Landscape
4.2.4.3 Market Forecast
4.2.5 Butter
4.2.5.1 Current Trends
4.2.5.2 Competitive Landscape
4.2.5.3 Market Forecast
4.2.6 Ghee
4.2.6.1 Current Trends
4.2.6.2 Competitive Landscape
4.2.6.3 Market Forecast
4.2.7 Paneer (Cottage Cheese)
4.2.7.1 Current Trends
4.2.7.2 Competitive Landscape
4.2.7.3 Market Forecast
4.2.1 Khoya
4.2.1.1 Current Trends
4.2.1.2 Competitive Landscape
4.2.1.3 Market Forecast
4.3 Secondary Dairy Market
4.3.1 Skimmed Milk Powder
4.3.1.1 Current Trends
4.3.1.2 Competitive Landscape
4.3.1.3 Market Forecast
4.3.2 Tea
4.3.2.1 Current Trends
4.3.2.2 Competitive Landscape
4.3.2.3 Market Forecast
4.3.3 Coffee
4.3.3.1 Current Trends
4.3.3.2 Competitive Landscape
4.3.3.3 Market Forecast
4.3.4 Dairy Whiteners
4.3.4.1 Current Trends
4.3.4.2 Competitive Landscape
4.3.4.3 Market Forecast
4.3.5 Infant Nutrition
4.3.5.1 Current Trends
4.3.5.2 Competitive Landscape
4.3.5.3 Market Forecast
4.3.6 Malted Foods
4.3.6.1 Current Trends
4.3.6.2 Competitive Landscape
4.3.6.3 Market Forecast
4.3.7 Ice Cream
4.3.7.1 Current Trends
4.3.7.2 Competitive Landscape
4.3.7.3 Market Forecast
5. Indian Dairy Industry: Foreign Trade
5.1 Imports
5.2 Exports
6. The Indian Market for Health & Wellness Foods
6.1 Key Factors Driving the Health & Wellness Foods Market in India
6.2 Current Landscape of the Health & Wellness Foods Market in India
7. Fortification of Dairy Products in India
7.1 Current Scenario
7.2 Awareness & Acceptance Levels of Fortified Dairy Products in India
7.2.1 Popularity of Packaged Dairy Products is High Among Urban Households
7.2.2 Nutrition is the Most Important Factor When it Comes to Buying Dairy Products
7.2.3 Fortified Products are Popular Only in Selected Dairy Categories
7.2.4 Consumers Are Willing to Switch to Value Added Products That Are Not Too Expensive
7.2.5 There is a Good Potential for Personalized Dairy Products
7.2.6 Survey Conclusions
8. Indian Dairy Industry: Usage of Natural Colouration
8.1 Natural Colouration in the Food Industry: Global Scenario
8.2 Natural Colouration in the Food Industry: Indian Scenario
8.3 Natural Colouration Trends in the Dairy Industry
9. Indian Dairy Industry: Regulations & Marketing
9.1 Regulatory Framework
9.2 Government Initiatives
9.3 Duties
9.4 Distribution & Logistics
9.5 Strategies for Market Entry
10. Indian Dairy Industry: Key Drivers & Challenges
10.1 Drivers
10.2 Challenges
11. Indian Dairy Industry: Key Player Profiles
11.1 Amul
11.2 Mother Dairy Fruits & Vegetables Pvt Limited
11.3 Nestle India Limited
11.4 Britannia Industries Limited
11.5 Hindustan Unilever Limited
11.6 Karnataka Co-operative Milk Producers Federation Limited
11.7 Hatsun Agro Product Limited

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