Technology has led the pathway to global breakthroughs, convenience, and more. Likewise, technology has also played its role in helping businesses to increase productivity, cut cost and find more streams of revenue.

Regardless, with such a huge number of technology tools available out there, it becomes quite demanding for many of us to pick the right tool. Moreover, the tool we need must be able to meet the individual needs of our business, i.e., streamline internal and external communication, workflow, marketing automation, and more.

Sounds like you? Don’t worry!

Following are some of the highly recommended tech tools of 2017 that are built to cater to the specific needs of your business.

Marketing Automation

With the advent of social media channels like Facebook, Twitter or Instagram, communication with leads as well as the customer has become a two-way process. To cater to the communication needs of your business on all the online channels, it becomes important to have efficient automation in place.

For instance, you need to automate your marketing messages on different social media channels. If your marketing campaign lacks automation, you won’t be able to maintain a presence on every channel without losing one or two in the process.

Therefore, marketing automation tools like CoSchedule or HootSuite, you can easily cater to the audiences on all the social channels. Moreover, you will be able to schedule your messages and even check the analytical report of your activities for a better understanding.

Improved Remote Communication

Just like you need automation to manage your marketing efficiently, you also need the right communication tools for your business. Communication doesn’t end at customers. But it continues to other areas as well such as communication amongst employees, peers, managers, etc.

Moreover, with the growing trend of remote workforces, it has become more important than ever to have the right means to cater to the remote team. Here, advanced tech tools like video conferencing solutions (such as Vidyo) as well as the application can help you better.

Fortunately, the VC technology is becoming more like a norm in the corporate sector. Ultimately, its popularity has given rise to more manufacturers who are coming up with brilliant technology and VC features at cost-effective prices.

Email Automation

Emailing is yet another means of communication with your customers. Email marketing is one of the best and tried and tested ways to nurture leads and turn them into customers.

However, sending emails to hundreds of thousands of your customers manually is something that you would never think of doing. Here, you require some kind of automation tool that can do the hard work for you while you sit back and reap the benefits.

Luckily, there are email automation tools like MailChimp that can not only put emails on schedule but also helps you target your audience by segmentation.

Customer Support Automation

You must be wondering by now how someone would automate the customer support, an area where human interaction is a must. Fortunately, the technology has advanced so far that you can leave the regular tasks to AI while the human take care of the more subtle business operations.

AI chatbots are the latest technological wonders that are making waves in the customer support industry. The chatbots help you improve your customer experience by a high percentage. The technology can help you schedule customer service sessions, take order placements and more.

Conclusion

The technology will advance continuously and introduce more breakthroughs in the future. It is up to us to identify the right tool for the right need and make the most of it.