April 25, 2018: Illumination Consulting is a top of the line marketing consultation service helping their clients get on the road to business success. They have in-depth experience of working in the skin care business. They place high level of stress on the marketing and advertising aspects and have seen people make some critical mistakes in this arena. This can turn out to be expensive pitfalls so they want their clients to avoid.

Immediate results: people tend to forget ad campaigns chasing immediate results. Once offer expires, consumers simply forget about the brand. The emphasis has to be on long-term strategies. Once the brand stands out the audience remembers.

Quantity over quality: in their race to reach maximum number of people, businesses tend to emphasize on quantity instead of quality. No wonder, such a strategy backfires. The experts at Illumination Consulting want you to maintain the budget and never to go overboard when hoping to expand your market.

Owner is the boss: this is wrong for the owners to prioritise personal decision making especially in the fields of marketing and advertising. The owners may not even understand all the business areas so they remain prone to making critical mistakes so the business suffers.

Unsubstantiated claims: the claims that one makes in the ad campaigns of the skin care products need to have a basis on truth or they are going to fall flat with the audience. Proof by regulation must exist related to all the claims or this might harm brand as legal disputes arise.

Passive media use: it is easy for the brand owners to make bad decisions with the passive media. The various publications, magazines, and the newspapers reach only to the actively looking consumer. It is important to invest in active and aggressive ad campaigns like online media purchase, social and search.

Use of ads only: simply having an ad for the products is not enough for the skin care business. Consumers would like to see the advertisements continuously so it makes sense to create campaigns and not ads.

Illumination Consulting is always there for the skin care business helping them to develop and perfect their ad campaigns.

About the business
Illumination Consulting is the endeavour by team of entrepreneurs with years of experience in operating multiple businesses across different industries. They work with their clients to help them reach their organizational goals by breaking complex tasks in manageable steps. They would guide clients through the various details and tasks.