However, primary urban markets are already facing saturation with many small players jostling for space alongside the hospitality bigwigs and more new hotels coming up.

Industry pundits are of the opinion that Tier II and Tier III cities are more suitable for mid-market hospitality chains because the propensity to spend in these markets is comparatively less. As the expansion of the five star brands in the metro cities reached saturation point, there came the boom of the budget hotel in the mid-market segment.

Be it industry cities or even pilgrim destinations, the customer now looks for clean accommodation and good service. With the boom in tourism, this segment of hotels is poised to be the most successful faction of the hospitality landscape. The Hyphen Hotels is one such brand, notching up business in Tier II markets like Meerut, Haridwar, Noida.

Hyphen Hotels is a niche luxury business hotel that plugs the gap for rooms in the mid-market segment. Hyphen Hotels addresses the needs of the business and leisure traveller, and offers good value for money. Contemporary aesthetic design, modern-day comforts and service experience are important value drivers. And this is where Hyphen Hotels has scored over the rest.

Hyphen Hotel Noida is one of the top 3 star hotels in this growing business hub. It offers a spacious banquet hall, ideal for meetings and seminars or even social functions. An efficient business centre appositely complements the offerings. Spacious rooms are available in Deluxe and Executive categories; and feature free Wi-Fi. There is a 24-hour concierge desk to assist with laundry, car rentals, and airport shuttle services. Cafe Treat, the restaurant at the hotel serves a variety of Indian and Chinese cuisines.

In the religious town of Haridwar, which attracts hordes of tourists every year, the Hyphen Grand is among the best 4 star hotels. Offering a value proposition of luxury rooms at reasonable prices, the Hotel presents Deluxe, Executive, Club, and Premium rooms. Two boardrooms Premier I and II are apt for business meets and conferences. The open garden terrace Shivalik doubles up beautifully as an ideal wedding hall; it can cater to a cover of 200 guests with full range of food and beverage services.

Hyphen Premier in the historical town of Meerut offers 62 lavish rooms. The Deluxe, Superior rooms, and Suites are all equipped with the latest conveniences and hi-speed Internet connectivity. The banquet space is divided into Premier I and Premier II; accommodating 150 and 10 people respectively. Both venues are complemented by efficient business systems.
Locality plays an important role in the success of any business hotel. All three Hyphen Hotels are situated in prime localities; and enjoy excellent air, rail and road connectivity.

Hyphen Hotels has truly overcome challenges to carve a niche for itself as a luxury business hotel. Consistency in world-class service and differentiated offerings couple with affordability has put Hyphen Hotels at par with some of its star branded counterparts.