Cypress, TX - Bubba Jr Brands and LloydParks Holding unite to launch the new clothing and accessories brand HUES BOA (a black-owned apparel brand), a collaboration between LloydParks Holding and Bubba Jr Brands licensing partnership.

Bubba Jr Brands will drop the first collection of its newly acquired license for HUES BOA Brand on Dec 18th.
“The HUES BOA brand changes the game for us,” Derek Parks, Vice-President of Product Development at Bubba Jr Brands, said in the release. “We knew it was time to diversify. This brand has universal appeal, and we’ve seen tremendous consumer excitement for the HUES BOA message and products. We are excited to not only be able to build the HUES BOA brand with LloydParks Holding but also expand our brand offerings at Bubba Jr Brands to the entire world.”

The HUES BOA designs can be described as boundary-pushing at times, with an oversized and standard design featuring the style’s signature HUES BOA classic logo, custom embroidered fleece, bio-washed knit tops, and various debossed HUES BOA logos. It’s available in black and white, bright lime, and other colorways, with unisex sizing for adults. While the release did not disclose a price point, the price range is $65 to $350.00.

“We empower style with purpose, and we’re here to break barriers,” said the founder of HUES BOA, who is currently the visionary of the new LloydParks Holding and Bubba Jr Brands venture, “When designing the HUES BOA products, we wanted to inspire people to celebrate the beauty of all HUES around the world.”

The HUES BOA’s licensing agreement between LloydParks Holding and Bubba Jr Brands is for four years and will end in 2028; overall, this venture will help push Bubba Jr Brands sales to increase significantly in the first year of the collaboration. During this time, the HUES BOA creative team will launch numerous drops in 2024 with unique styles that reflect the brand's values and beliefs while inspiring others.

Product Pics available https://huesboa.com/#fallcollection