Huhtamaki PPL has been a leading innovator in the Indian flexible packaging for decades now. Keeping with the legacy of innovation and offering new solutions continuously, earlier this year the company installed a state-of-the-art 5-panel pouch making machine at its factory in Rudrapur, Uttarakhand.
Five-panel pouches provide excellent retail presence on account of increased surface area available for branding and communication. Simultaneously, the design results in a compact pack, saving space on the supermarket shelves. Unlike conventional form fill seal pouches, these pouches offer reclose ability using a zipper. This format uses fewer raw materials for the same volume of packaging as compared to conventional packaging formats and can be used for packaging of all kinds of dry products.

Godrej Ezee

Another interesting solution from HPPL’s stable was provided for Godrej liquid detergent Ezee. The packaging option is a shrink sleeve printed on an unsupported monolayer (Poly Vinyl Chloride) special grade shrinkable film. The original size and placement of the elements is maintained with a special shrink sleeve with design pre-sleeving distortion, for eliminating the distortion of design/ image on the difficult shaped container and ensuring all elements are placed at desired positions, lending an enhanced aesthetic appeal to the entire container on the shelf.

Paper Boat chikki

Bengaluru-headquartered Hector Beverages has carved out a niche in the Indian drinks market by offering ethnic Indian drinks in attractive and youthful packaging. HPPL has been associated with the Paper Boat brand from the very inception and has won the Asiastar 2014 award for Paper Boat profile pouches.
HPPL has now worked with Hector Beverages for the latter’s foray into the snacks segment. Paper Boat Chikki epitomizes the role of packaging in positioning an age-old traditional snack into a unique and premium positioning, which puts it at par with other premium snacks like chocolates and ideal for modern retail.

The design is simplistic and to enhance the aesthetics and tactile aspects, matt OPP has been used as a print medium and use of transparent dyes and lacquers done to utilize the metallic effect of the barrier layer optimally–balanced with a white matt background.

The barrier is a specialized high-barrier OPP that provides the desired barrier against moisture to avoid sogginess and a good oxygen barrier to prevent rancidity and offer optimal shelf life.
Use of CPP as a sealant helps pack these bars on high-speed HS lines of 350 packs per minute, without compromising on the seal and excellent performance on leakers. Easy Tear functionality is achieved through a combination of OPP/CPP and avoids usage of PET.