Installed in January 2018, the new machine has been a driving force behind Coca-Cola’s Share A Coke campaign.

Speaking to PrintWeek India and WhatPackaging?, Amar Chhajed, president – labelling business at Huhtamaki PPL Ltd said, “It is an advantage to have a sound customer with us as we made this significant investment. This investment should be seen as Huhtamaki’s stepping stone into digital printing. And this plunge into digital comes with a much bigger commitment and confidence.”

Explaining the complexities on the Share A Coke label printing job, Chhajed said, “The variable data printing for the job comprised of 32 relationships, 12 different languages, and five descriptors to each relationship, which summed up to 3,000 artworks getting printed simultaneously.”