Video advertising is one of the major wings of marketing. It has been in usage since ages in the form of either street shows, TV ads etc., Through time it might have got transformed into corporate videos and animated videos, but as a matter of fact, the demand for video production is still the same! Inspite of the changing time and increasing opinion from experts regarding the death of video marketing, the demand for corporate video production has been indifferent, just that the winds have shifted, yes, rigorously! This is how the shifting happened!

The Inception:

Leaving behind all the off-digital advertising that happened in the form of public announcements and street shows, digital advertisements started more or less during the same time as television. During the initial few years, a video which was made for marketing purposes was pretty direct. The long-spanned video used to directly showcase a call for action. Yes no creative style and no indirect calls! It did run well during those times when making an ad itself was a big thing. There were quite a few products and for most categories there were just 1 or 2 products. So with those direct ads, good amount of awareness was created in the public about any product or service.

The star-full ads:

Next started the time when these ads got shorter and started taking celebrities as the models. Yes movie stars started appearing in the ads and this started creating better awareness and recall in the minds of the audience – since of course everyone loves movies! But still the ads were more or less, “this is the best..buy it” types. With the product count in each category being not so high, these ads still worked very well!

Creative saga:

Next was the time when product count increased enormously and difference was requirement to stand out from the crowd. So creativity started being a part of these videos. The more creative you are, the more creative are the chances of customer recall. This phase is still on! yeah, creative has no limits right! But again the creative usually ends with a liner proclaiming the product as the best in market. After all the essence of these video ads is to sell right?

Animated sale:

A technically advance version of video ads is animated video ads. Yeah, with advancements in technology animated video production has become easier and parallel to this the usage of animation for marketing purposes increased. Brands know well that people recall anime characters better! From kid ads, animated videos have improved to the range of explainer ads and corporate videos. Again the better the technology and higher the creativity, better was the way the video performed in the market!

Emotional + Creative Corporate video:

Yes, today’s customers are smarter. They will probably not even pay attention when even their favorite actor asks them to buy something. Emotional content, probably short in size and creative in execution can make the recall possible. Yes, all other ads are forgotten the moment the ad gets done!

We, Redpencil communications are a Bangalore based corporate video production agency specializing in the production of corporate videos and animated videos. Do give us a ping to start working on your brand’s corporate video. We assure you high quality work! For more details visit http://www.redpencil.co.in/

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