The global online gambling and betting market has emerged as the fastest developing segments of the overall gambling industry. Research shows that over half of the world’s population takes part on some form of gambling or the other each year, emphasizing on the massive financial advantages for online gambling sites.

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Technology and the growing demand for more means of relaxation and stress relief has expanded the online gambling and betting market from a few leading centers to several countries around the world. An interview by Bloomberg Business states that the future of game play will be real money and this is likely to lend a massive boost to the global online gambling and betting market.

Transforming User-Base Working to Market’s Advantage

Different people have different reasons for dealing in online gambling and betting: while some play for money, others for entertainment, and some for relaxation. This evolving need has resulted in a change of customer-base or players. While earlier gambling and betting seemed to attract mainly younger men, today, online gambling is seemingly popular even among older age groups and women. Gaming developers and operators of the online platform are immensely attentive to the changing preferences of its users and making necessary updates and upgrades to enhance the online gambling experience.

Wagering, traditional casino games, and poker variations are the most popular form of online gambling today and preferences depend on gender segmentation. Research has shown that women usually play for relaxation rather than thrill and even though they may play for a longer time, it is at lower stakes. Men, on the other hand, play more skills-demanding gambling games and play for a shorter time but at much higher stakes.

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Legalization of Online Gambling and Betting in Several Countries a Major Boost

North America is home to one of the largest markets for online betting and gambling, largely due to the legalization of the activity in several states and territories. While New Jersey, Delaware, and Nevada were the only US states to legalize online gambling as of 2013, more are expected to follow suit in the near future.

New Jersey is the first and largest state to allow online casinos and betting. In just the first week of operations, New Jersey generated almost US$1 mn, which is estimated to have reached US$10 mn per month in the following year; in just the first year of legalization, over a million users were registered in the state. While Brazil was already a major center for offshore sports gambling and
betting, the 2014 FIFA World Cup led to a significant boost in the online gambling and betting scene. Online gambling in Latin American countries such as Argentina is permitted only under special licenses. Asia Pacific is expected to become a strong contender in the global online betting and gambling market mainly due to the high per person gambling stats in Australia, a robust sports betting culture, and rising disposable incomes. Some of the leading players in the global online gambling and betting market are Amaya Gaming Group, Inc., William Hill Online, 888 Holdings, Bwin Party, PokerStars, Betfair Group, Paddy Power, and Ladbrokes.