According to a new market report published by Transparency Market Research “Chocolate Market - Asia Pacific Scenario, Trends, Industry Analysis, Size, Share and Forecast, 2013 - 2019,” the market was valued at USD 12.24 billion in 2012, which is expected to reach USD 18.23 billion by 2019, growing at a CAGR of 5.2 % from 2013 to 2019.

Chocolate consumption is projected to undergo rapid changes due to changing eating patterns and preferences followed by the impact of western eating habits in the Asia Pacific. Product innovations and development of different varieties of chocolate would provide different taste preferences to the consumers. Youth in Asia Pacific forms a large bunch of the potential consumers of chocolates, as it is one of the preferred snacks and can be consumed in one go. Chocolate complements the fast life style of youth and are the substituting desserts and other sweets with its varied types, sizes and availability. Youth prefers to experiment with new varieties available in the market and hence they influence the demand of chocolates.

During “Valentine’s Week” and other celebrations and festivals, chocolate has immense demand than the other gift items. Molded bars are becoming popular among all age groups due to easy availability in major retail chains; therefore the demand is estimated to increase during the forecast period. Novelties are the new chocolate category in few countries of Asia Pacific. The demand of novelties is increasing due to its attractive shapes and sizes. Market presence of novelties is rising due to increasing popularity and hence demand of novelties is expected to increase during the forecast period.

India and China is estimated to have higher demand for chocolates comparatively in Asia Pacific. This growth in these countries is attributed to maximum youth population and increase in number of upper and middle class families. The CAGR in India and China is expected to increase at a double digit growth rate during the forecast period.

Major industry participants include Nestle SA, Lotte Co. Ltd, The Hershey Company, Mondelez International, Inc., and Mars Inc. among others. The report studies the chocolate market of Asia Pacific and provides estimates in terms of revenue (USD Billion) from 2013 to 2019. The market has been segmented as follows:

Browse the full Chocolate Market - Asia Pacific Scenario, Trends, Industry Analysis, Size, Share and Forecast, 2013 - 2019 report at http://www.transparencymarketresearch.com/asia-pacific-chocolate-market.html

Chocolate Market by Type

The different types covered under this research study are defined as follows:

Boxed Chocolates
Countline Chocolates
Straightline Chocolates
Molded Bars
Novelties
Other Chocolates

Asia Pacific Chocolate Market by Countries

The different countries covered under this research study are defined as follows:

Australia
New Zealand
China
Japan
India
Malaysia
Singapore
South Korea
Rest of APAC (Philippines, Thailand, Indonesia, Hong Kong)

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