Global Horizontal Flow Wrapping Market: Overview
Horizontal flow wrapping is a packaging machine used mostly for wrapping irregular shaped products. Various products such as consumer goods, food items, etc. are packed in a horizontal flow wrapper, wherein a wrapping laminated material is fed manually or automatically in a feed conveyor and creates a tubular shaped packaging around the product. The food products are to be packed in order to maintain the quality and portability and also to avoid man-made pollution. Horizontal flow wrapping is widely used for packaging identical items at a high speed with user-friendly operation. When space is a prime concern for packaging enterprises, the compact design of horizontal flow wrappers aids in packing items at ease.
The horizontal flow wrapping machines are also available with a micro- computer to provide high-speed packaging and touch screen interface where industries require frequent change of product packing. The food industry, is one of the prominent end use of horizontal flow wrapping. For instance, major applications in food industry include, easy packing of pizza bases, confectionary items and fried foodstuff etc. Other non-food applications include, stationary, paper napkins, medical products, disposable cutlery etc. The film material used for packaging is mostly biaxially orientated polypropylene (BOPP), polyester and cast polypropylene among others. The horizontal flow wrapping is available in wide range, wherein key factors such as capacity, production needs and budget are to be considered for buying.
Global Horizontal Flow Wrapping Market: Drivers and Restraints
The packaging is considered to a vital requirement for every application, coupled with the focus on adoption sustainable packaging. The manufacturers of packaging materials are centring towards sustainability in order to resolve environmental issues and encourage healthy living standards. The global horizontal flow wrapping market is driven by the growth in sustainable packaging.
The global food industry is in growth phase with the novel inclusion of technology for production of high-quality foodstuff, is a prime growth factor for global horizontal flow wrapping consumption. The growth statistics of the food industry and its applications has a direct effect on the global horizontal floe wrapping market. Some of the factors which aid in driving the sale of horizontal flow wrapping are its compact design feature, touchscreen control, user-friendly, high production speed etc.  The flexibility in operation permitting adjustable cutting sizes to pack a wide range of products fuels the growth of global horizontal flow wrapping market.
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Global Horizontal Flow Wrapping Market:  Segmentation
On the basis of type, horizontal flow wrapping market can be segmented as follows:-

Manual
Automatic

On the basis of capacity, horizontal flow wrapping market can be segmented as follows:-

10-500 PPM
501-1000 PPM
More than 1001 PPM

On the basis of application, horizontal flow wrapping market can be segmented as follows:-

Food

Bakery & Confectionary
Snacks
Frozen Food
Ready to eat food


Pharmaceutical
Consumer goods

Global Horizontal Flow Wrapping Market:  Region wise Outlook
The global horizontal flow wrapping market is divided into seven regions, namely North America, Latin America, Asia Pacific excluding Japan (APEJ), Western Europe, Eastern Europe, Japan and the Middle East and Africa (MEA). North America and Western Europe accounts major share in the global horizontal flow wrapping market owing to the strong technological platform for machinery production. The medium to high size bakery products manufacturers are the prominent consumer for automatic horizontal flow wrapping. The horizontal flow wrapping market in Japan is influenced by the growing requirement to maintain the freshness of the foodstuff.
Also, growth in the consumer goods packaging is expected to foster growth during the forecast period. The APEJ horizontal flow wrapping market is expected to gain significant market share in terms of consumption, during the forecast period owing to widespread developments such as investments in capacity expansion, mergers and acquisitions in the food industry, consumer goods and medical industry. In MEA region, manufacturers are focussing on supplying automation solutions to the customers to help them increase their productivity with a wide range of horizontal flow wrapping.
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Global Horizontal Flow Wrapping Market:  Key Players
Some of the prominent players identified in the global horizontal flow wrapping market include:

Robert Bosch GmbH
ITT Jetpak
The Redpack Packaging Machinery
Harikrushna Machinetech Pvt Ltd
JOIEPACK Industrial Co., Ltd.
HERSONBER INDUSTRIAL CO., LTD.
HOPAK MACHINERY CO., LTD.
Campbell Wrapper Corporation
Budakoti Engineering Private Limited
ULMA Packaging Sdad Coop