Unilever is the parent conglomerate with operating companies and manufacturing plants in every continent except Antarctica. It was founded in 1929 and it is headquartered at Unilever N.V. Rotterdam, the Netherlands and Unilever House, London, United Kingdom. The company has to its credit more than 400 brands, which are organized into four main categories - Home Care, Personal Care, Foods, and Refreshments. Unilever products are sold over 190 countries throughout U.S., Africa, Asia, the Middle East, and Western Europe. During the FY2014, the company incurred the turnover of €48.4 billion. It has subsidiaries in almost 100 countries of which Hindustan Unilever is the most distinguished and triumphant subsidiaries. In the international market, the company has cutthroat competition with Nestlé and Procter & Gamble.

As a development strategy, the firm invests about €1 billion per year in research and development so as to explore and apply new thinking and techniques to the products manufacturing. In 2015, Unilever purchased Camay brand globally, the Zest brand outside of North America and the Caribbean from The Procter & Gamble Company. These brands had $225 million turnover in 2014. The company launched Unilever Foundry IDEAS to organize crowdsourcing brief and to use idea-generation mechanism tenfold by 2020. REN Skincare, a renowned skincare brand was acquired by the company. This acquisition will enable the firm to have a highly distinct market position that has global significance. Through Unilever Foundry, the company launched five briefs on the themes of ‘Internet of Things’.

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Mark Taylor is the business expert in providing company profile and SWOT analysis report. You can buy the Unilever Company Profile PDF at: http://www.decisiondatabases.com/cp/38-unilever-company-profiles-strategy-and-swot-report