Latest reports on the new gTLD programme by SLAM Strategy, Adelaide’s leading Internet marketing company, reveal introduction of new gTLD domains into the domain name space. SLAM Strategy’s focused and specialised efforts in assisting brands develop their dotBrand TLDs has led many businesses to achieve comprehensive return of investments.

The company shared that the initiative will enable both ASCII and IDN gTLD domains in the domain space. This development is in support of ICANN’s key commitment to promote competition in the domain name market while also ensuring Internet stability and security. It is postulated that the new ICANN gTLDs will help achieve that commitment by increased consumer choice through increased competition among the various registry service providers. According to SLAM Strategy, this move will allow businesses, governments, communities and entrepreneurs to apply for operation of top-level domain registry of their choice.

Though it is not yet clear how many applications will be received by ICANN or how many applications will qualify to become gTLD registries, it is understood that applications will accommodate a wide range.

According to Shaun Le Cornu, CEO, SLAM Strategy, “The increase in number of gTLDs will potentially change the way people find information on the Internet or how businesses plan and structure their online presence.”
SLAM Strategy has been involved in the new top-level domain industry since 2011, and has contributed immensely to the development of the dotBrand space. Dedicated specialists from the company in fields such as Internet advertising, social media and search engine optimisation have worked to bring the best results for many businesses over the years. The company is also a regular participant at various ICANN events.

SLAM Strategy representatives believe that ICANN’S new gTLD programme is the biggest expansion in the digital real estate domain since the advent of the Internet. Generic top level names will allow businesses to engage with their target audience more effectively, drive revenue and build a stable online brand. The programme also holds the potential to generate extra income for businesses through registration with suppliers and distributers, and second-level agreements.
SLAM Strategy’s gTLD initiative for businesses has helped enabled many companies maximise online visibility and client conversions in a cost effective manner. Over the years, SLAM has undertaken all aspects of managing gTLD domains to help businesses stand apart from the competition. In the vast digital space, SLAM Strategy has proven itself as an expert partner that has pioneered Internet marketing and made gTLDs work for businesses.

About the Company: SLAM Strategy is a leading Internet strategy company in Adelaide, with over 20 years of experience in providing Internet retailing, digital marketing, advertising, SEO, SEM and Social Media Marketing services to help businesses establish their brands online. The company also specialises in Top-Level Domain names, commonly known as TLDs.