Enterprise marketplace might seem like a large-scale concept, and getting into the right enterprise marketplace to build and establish your online presence can be tricky. But, if you are looking to make your mark in the enterprise domain, you are in good hands. We'll be focusing on D2C space exclusively in this article and how the D2C model can benefit the manufacturer, distributor, and customer. So, let's get started!

‍

How to choose an enterprise eCommerce platform?
How to choose an enterprise eCommerce platform?
If you're looking to work with an enterprise marketplace for the first time, the number of options available on the internet can be overwhelming. If you're already working with an enterprise eCommerce platform, then finding a platform that you can move to can be even more hectic.

Modern-day enterprise marketplace come with multiple features that can be sophisticated. Still, they usually are less user-friendly and require some effort for the process of installation, integration, and learning to use the platform to its best ability. In addition, deployment, integration with third-party applications, and configuring products are time-consuming processes.

This is precisely why choosing the perfect enterprise eCommerce platform is essential for an enterprise business that is looking to thrive in this domain. But, first, you have to make sure you get in contact with the right people to work with.

1. Choose the business model to work with
Make sure to get a platform that works well with all three types of business models. Talk to your vendor prior and ask them to show you the working demos of their software concerning all three eCommerce business models.

Here's a basic comparison of the business models:

B2B- The transaction period is longer in the B2B zone. There is a necessity for more managed company accounts. The communication between the seller and the buyer has to take place before the orders are fixed.

B2C and D2C- On the other hand, these business models have a faster buying process and are less communication-dependent. B2C eCommerce platforms, in general, lack the features essential to suffice long-term business relationships that most B2B enterprises marketplaces need, such as corporate accounts, request for quotations, split shipping, multi-tier user access, and integration with customers relationship management.

2. Consult with your stakeholders
Choosing the perfect enterprise marketplace can be challenging when done alone. Instead, try involving multiple departments in the process of decision-making. The backend team, for example, needs to ensure that the software can integrate with demanding systems.

Likewise, the marketing team will need to ensure the platform has the customization and merchandising features to work effortlessly.

Having a word with each department will give you a clear idea of what you need and make your process of selecting an enterprise eCommerce platform easy.

For furthur reading : https://www.growmax.io/blog/enterprise-marketplace-opportunities-d2c