Air freshener is designed to eliminate unpleasant odor as it emits fragrance. Air fresheners contain different ingredients such as aerosol propellants, fragrances and solvents such as 2-butoxyethanol, mineral oil and glycol ethers, which neutralize unpleasant odor. Growing importance of air care and increasing concerns over indoor air quality have generated a high demand for air fresheners worldwide. The demand is further fuelled by the rapidly increasing car sales and rise in pet ownership, worldwide. Consumers’ willingness to use premium air fresheners is also boosting the growth of the market. All these factors coupled with increasing disposable income and improving life style of consumers are driving the market growth. Air fresheners with natural fragrances are gaining popularity among the consumers. However, the lack of awareness about availability of different types of products in the market is restraining the market growth. Increasing preference for the use of natural fragrance and growing popularity of aromatherapy, offer several market opportunities to the players operating in the market.

Air Freshener market is segmented on the basis of product type, application, sales channel and geography. Product type segment covers sprays/aerosols, electric air fresheners, gel, candle, and other air fresheners. The application segment includes residential, corporate offices, cars and others. On the basis of sales channel, the market is classified into retail and business-to-business channel. Based on geography, the market is segmented into North America, Europe, Asia Pacific and LAMEA.

The market is expected to grow at a CAGR of 2.8% during the forecast period 2015 – 2020. Sprays/aerosol segment held the largest market share in 2014, followed by electric air fresheners. In 2014, world air freshener market was dominated by Europe; however, Asia-Pacific is expected to register fastest growth during the forecast period.

The key players operating in the market, include Procter & Gamble Co., Reckitt Benckiser Inc., Henkel KGaA, Church & Dwight Co. Inc., Car-Freshener Corporation, SC Johnson & Son Inc., Kobayashi Pharmaceutical Co. Ltd., Godrej Household Products Ltd., Farcent Enterprise Co. Ltd. and Jarden Corporation. These players are concentrating on development of organic air fresheners.

Key Benefits

The study provides an in-depth analysis of the world air freshener market with current and future trends to elucidate the imminent investment pockets in the market
Current and future trends have been outlined to determine the overall attractiveness and to single out profitable trends to gain a stronger foothold in the market
The report provides information regarding key drivers, restraints and opportunities with impact analysis
Quantitative analysis of the current market and forecast during the period of 2015–2020 have been provided to highlight the financial appetency of the market
Porter’s five forces model analysis of the industry illustrates the potency of the buyers and suppliers participating in the market
Value chain analysis in the report provides a clear understanding on the roles of stakeholders involved in the value chain.
Some Points from Table of Content:
CHAPTER 1 INTRODUCTION
1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology
1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models
CHAPTER 2 EXECUTIVE SUMMARY
2.1 CXO perspective
CHAPTER 3 MARKET OVERVIEW
3.1 Market definition and scope
3.2 Key Findings
3.2.1 Top impacting factors
3.2.2 Top winning strategies
3.2.3 Top investment pockets
3.3 Porters five force analysis
3.3.1 Low product differentiation lowers the bargaining of suppliers
3.3.2 Low switching cost and undifferentiated products lead to higher bargaining power of buyers
3.3.3 Slow industry growth leads to high industrial rivalry
3.3.4 Lack of feasible substitutes result into low threat of substitutes
3.3.5 Low threats of new entrants due to the presence of strong brands
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