The U.S. anti-counterfeit packaging market is predicted to grow at 9.9% CAGR during the forecast period with the market size reaching USD 12.7 billion by 2024. Different technologies such as covert, forensic, overt, and track & trace are majorly contributing to the anti-counterfeit packaging market size. The market has witnessed significant demand for track & trace over the last few years as to decrease technological complications.

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Based on the technology, the U.S. anti-counterfeit packaging market is categorized into covert, forensic, overt, and track & trace of which track & trace hold the largest share in the U.S. anti-counterfeit packaging market. In addition, of all, the track & trace category is predicted to witness the highest CAGR of 11.9% during the forecast period, which is also predicted to continue during the forecast period owing to decrease technological complications.

On the basis of application, the U.S. anti-counterfeit packaging market is segmented into pharmaceutical & healthcare, food & beverage, clothing & apparel, and others. Of all application, pharmaceutical & healthcare category accounted the largest share in the anti-counterfeit packaging market due to widespread demand from the pharmaceutical & healthcare industry for these packaging products, as the escalating health concerns among the people, the mounting requirement for product differentiation and labeling for their authentication, and mounting pharmaceutical production.

Market players in the anti-counterfeit packaging industry are investing capital to develop technologically advanced systems. In July 2018, CCL Industries completed the acquisition of Treofan America Inc. and Trespaphan Mexico Holdings GmbH, to provide biaxially oriented polypropylene films in North America and Europe with extremely complementary technologies and products.

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E.I. du Pont de Nemours and Company, Avery Dennison Corporation, Flint Group, CCL Industries Inc., Inksure Technologies Inc., Amcor Limited, AlpVision SA, TraceLink Inc., Zebra Technologies Corporation, Authentix Inc., Applied DNA Sciences Inc., and Sicpa Holding SA are some of the key players offering solutions for anti-counterfeit packaging in U.S.

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