Optimiser has recently launched a one-of-its-kind retail CRM called the ‘Shop Suite’. The new application comes integrated with Optimiser CRM allowing shop owners to manage multiple outlets from one place. Shop Suite is decked with functions that provide solutions to every problem.

While CRM for retail businesses is not a new concept, it certainly has limited benefits. Some of the CRM softwares only offer management of data, bookings, appointment reminder emails, and maintain customer history. At the end of the day, shop owners have to decide upon staff rostering, deadline management, performance analysis, and even calculating the tips and commission of the employees from other outlets. With that many responsibilities in hand, it can make owners prone to missing a deadline or two which in turn can impact the customer experience.

Optimiser’s latest launch aims to allow easy management of data, managing multiple retail outlets, warehouses, employees rostering and commission. The one view calendar ensures that all deadlines are visible with timely notifications.

Affordable and easy to use, Optimiser Shop Suite was built for small as well as large businesses in mind. Every business owner will find a plan that suits their budget as well caters to their every need. Providing a free 30-day trial as well as a demo of the software, Optimiser is extremely easy to use, unlike many CRM software.

What can the Shop Suite do?

The intelligent scheduling system embeds into the website. Use phones to book appointments and save time with this feature.
Inspect the booking schedule of the week in a single view. Never miss a deadline and be up to date with all projects.
Assign tasks to employees at different outlets with a single click. Manage different outlets and get performance analysis reports between them.
Send confirmation as well as reminder emails to clients about their appointments to reduce the chance of no-show.
Secure the booking with online payment with assured protection of the data. Advanced control permissions ensure that all the sensitive information can be accessed by select staff.
Get a convenient rostering system for staff management. Calculate tips as well as commission on the basis of staff roles. These reports can be used for the final paycheck of every staff member.
Access to data for each employee can vary. Higher clearance employees can access sensitive data, while others can view their schedule from calendars, contacts, as well as client appointments with the licensing system at Optimiser.
Break down reports will help analyse the business performance, the effectiveness of sales and marketing campaigns, finances, and stock.
Acquire new customers and retain old ones with the Optimiser Shop Suite.

Additional benefits

With Optimiser Shop Suite, create marketing campaigns that can be customised with the in-built Marketing suite.
Choose between different templates along with the drag and drop features function.
Customise the campaigns and build brand image.
Personalise emails with the customer's name and appointment specific details with intuitive automation.
With the right customer target, boost bookings and grow business. Data stored within contacts and pipelines can be used for segmenting customers.
Retain old customers and maintain a robust relationship with them with attractive custom emails.
Marketing Suite within the platform allows planning ahead with campaigns. Create, track and schedule these campaigns at convenience.
Measure the effectiveness of marketing campaigns with the built reports.


About Optimiser

As a single source of truth, Optimiser manages all contacts with all the important information attached. Offering the best customer experience with CRM integration, the staff works tirelessly to ensure that all the technological innovations further business. With the power of one platform, customise the features as per business needs and get the website fully branded with the booking widgets.

Execute business operations and elevate revenue with robust features such as lead management, marketing, HR, events, calendar, project management, and more. Integrate Gmail and Outlook accounts for easy, risk-free data transfer.