Google has announced that local searches on Google Maps and Google drive consumers to over one billion destinations each year. Google Maps is a potent tool for local businesses when combined with an effective strategy. Google Maps marketing is a combination of local SEO, reputation management, local listing management, and paid searches.

Google Maps appears across numerous platforms, including the Google Maps app, and Google Maps for mobile and desktop sites. It is also a feature named the Local 3-pack on Google in search results. This includes the top three local search results from Google Maps. An effective Google Maps marketing strategy that offers an excellent return on investment across multiple platforms, boosting brand visibility, increasing quality website traffic, and improving conversion rates.

Tony Andrews, the Manager at Genie Crawl, a digital marketing agency in the United Kingdom, said “Eighty-four percent of all Google users conduct local searches with forty-six percent of all Google searches being local queries. Seventy-five percent of local searches end with a store visit within twenty-four hours with twenty-eight percent of these visits resulting in a purchase. Google Maps is responsible for driving a large number of purchase traffic.”

Google Maps has two types of organic results, the first is proximity results and then ranked results. Proximity results are when a user does a local search with location data enabled on their device. Google uses location data to provide results based on the proximity of the user. Ranked results, on the other hand, are when Google Maps includes all businesses within a certain area based on the user's search inquiry.

Tony Andrews of Genie Crawl, went on to say, “We provide an effective Google Maps marketing strategy, based on proven results and white hat techniques. Proximity results are the biggest ranking factor, though there is nothing a company can do to change it. We focus on helping our clients complete their Google My Business profile and secure glowing reviews through our reputation management services to help our clients dominate their ranked results. What we focus on is improving our client's reviews through reputation management services, optimizing their Google My Business profile, and ensuring excellent local listings management, to name a few.”

About Us: Genie Crawl is a leading digital marketing agency that is results-driven and passionate about providing clients with the best results and first-class services. This established boutique agency is backed by more than five years of industry knowledge and experience with a small and dedicated team who provides digital craftsmanship and a no-contract service. Genie Crawl offers an extensive range of quality services from the United Kingdom base with more than five hundred completed projects, 96% customer satisfaction, and a free site analysis. To find out more, visit https://www.geniecrawl.com.