De Beers today announced that its Forevermark diamond brand has inscribed its two millionth diamond. The diamond is a 3.48 carat round brilliant and bears the unique inscription of ‘2,000,000’.

The diamond was mined, cut and polished in Namibia and inscribed at the Forevermark Diamond Institute in Surat, India. It will be set in a piece of jewellery at the Forevermark Design and Innovation Centre in Milan, Italy.

The design will be worked on by the 2015 runner-up of De Beers Group’s Shining Light Awards, Louise Kriek, from South Africa under the Forevermark design team, as part of a three-month internship at Forevermark in Milan. The Shining Light Awards support aspiring jewellery design students across Botswana, Namibia and South Africa.

The diamond will ultimately become part of Forevermark’s exclusive red carpet collection, to be worn by celebrities at major events and award ceremonies around the world.

Forevermark CEO Stephen Lussier said, “The two millionth inscription reflects the continued growth of the Forevermark brand, which has gone from strength-to-strength since launching nine years ago. This demand is being driven by consumers who want certainty that their diamonds not only possess the highest standards of beauty, but also come with the guarantee of being responsibly sourced.”

Forevermark was launched in 2008 and De Beers says less than one per cent of the world’s diamonds are eligible for the brand. Each diamond is inscribed with the Forevermark icon and a unique identification number.

https://www.gemkonnect.com/news/de-beers-announces-2-million-forevermark-inscriptions