London, United Kingdom (28th October 2014) – GE Cigarette, the best and most affordable E-cig provider in the UK, announce plans to go bricks and mortar by moving its operation from online only to also adding a physical high street store.

A recent survey suggest that nearly 70% of 18 to 25 year old’s prefer to shop in store so online businesses are acting on this, more and more e-commerce businesses are now opening physical stores and Genesis Technology is no exception, the once online only store plans to open a high street shop. This trend often referred to as “clicks to bricks” can inject much needed enthusiasm for shoppers to go back on the high streets.

Genesis believes that optimizing an online / offline mix they can present a more desirable service to the shoppers. This allows customers a chance to try out the products, get a feel for the merchandise and purchase in store or order online for home delivery.

A recent customer commented “sometimes I hate waiting for the order to arrive so having the choice to pop into a store and pick up what I need is a great idea”

A spokesperson for GE Cigarette commented: “it can sometimes be difficult for our brand to engage with our customers if it’s only in a digital way, if you wish truly connect with a customer and give a service we can be proud of then then a physical experience is a must” “A physical store can offer shoppers the chance to touch, feel and test the products and we feel this is very important for our brand as each interaction is a chance to enhance the our customers experience”

For more information on GE Cigarette and their electronic cigarettes online, visit their website at http://www.gecigarette.co.uk

About GE Cigarette:
GE Cigarette is a UK based electronic cigarette store specializing in a premium range of electronic cigarettes and e-liquid. All products are available at competitive prices but don’t compromise on high quality.

Contact:
Genesis Technology Limited
5 Harbour Exchange Square
London, UK
E14 9GE
Tel: +44 (0)20 7517 6074
Email: [email protected]
Website: www.gecigarette.co.uk