Both onsite and offsite SEO tactics hugely matter when it comes to ranking a website among page 1 listings. Prominent SEO experts have always commented that onsite SEO prepares the groundwork for offsite SEO. All your link building, article marketing and social media marketing efforts would go in vain if you do not execute proper onsite SEO tactics. Online SEO tactics include using SEO-friendly URLs, writing great copy etc. However, there are some more on-page SEO tactics that you should know even before you launch your first website. The top SEO companies that offer page 1 SEO services follow some basic onsite SEO rules. The proven effective tactics are described here.
Using rel="nofollow"
Google’s Webspam team headed by Matt Cutts along with Jason Shellen found out in 2005 that bloggers are being targeted by the web spammers and this is preventing them to make it to the page 1 listings. They advised the bloggers to use rel="nofollow" tags in their URLs. So when you are creating a website for your company, you should use the “nofollow” tag in the URL of your “About Us” or login page so that the spammers cannot target or misuse your website. However, it is recommended not to use "nofollow" on the internal links of your website.
Using text instead of JavaScript
It is true that as many Content Management Systems feature JavaScript navigation items, the website developers and owners tend to use these elements instead of using plain text. There is no denying the fact that JavaScript enabled text looks more elegant than the plain text. But the on-page optimisation experts who offer page 1 SEO services have always voted for text elements. Why is this so? This is because search engine bots cannot recognise JavaScript elements. Though some major search engines have started indexing JavaScript elements, HTML elements are still preferred by experts. It is best to use both the elements.
Recallable URLs
You should use recallable and readable URLs that clearly define the main URL, the subpages and provide a clear path for the general users for attaining page 1 listings. These URLs are not only easily recognisable by your website visitors, but the search engine bots can also easily identify and track the different locations of your website which is essential for search engine rankings.
Using Alt Text
European experts who offer page 1 SEO services have always suggested using proper Alt Text. Search engine spiders can easily relate the pictures with the Alt Text attached to them and this helps in the rankings.
If you have already implemented all the above mentioned on page SEO tactics, you can move on to off page SEO for your website. Keep in mind that page 1 listings are only attainable through the use of proper on page and off page SEO tactics. You should never lose your focus from creating great content, do extensive social media marketing, get backlinks from the high PRC websites and so on. However, on page SEO is the bedrock of all your off page actions and you should never underestimate it. Many consultants who offer page 1 SEO services suggest prioritising on page SEO.
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