The report “Global Water Treatment Chemicals Market in Soft Drinks By Type, Region and Process (2010 – 2015)” analyzes the water treatment chemicals market by type, geography and processes used in soft drinks and studies consumption of water treatment chemicals in soft drinks in major countries such as the U.S., Mexico, Germany, UK, South Africa, Saudi Arabia, China, and Japan. The global water treatment chemicals consumption in soft drinks market is estimated to reach 216 million kg in 2015 from 181.9 million kg in 2010, at a CAGR of 3.5% from 2010 to 2015.

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Growth in the soft drinks industry, hardness of water, industrial growth in Asia, increasing scope of water treatment chemicals, focus on innovations to produce efficient and safe chemicals remain the key drivers for the water treatment chemicals in soft drink market. Rising cost of raw materials, regulatory issues, and environmental concerns are the key challenges that the industry is facing.

Corrosion and scale inhibitors together held the largest share; i.e. 43% of the global water treatment chemicals in soft drinks market in 2010 and are also expected to grow with CAGR of 4.7% to reach 95 million Kg in 2015. Cooling water process held the largest share; i.e. 26% of the global WTC consumption in soft drinks in 2010 and is also expected to grow with a CAGR of 3.7% to reach 57 million Kg in 2015.

North America has the largest market for water treatment chemical and accounted for 37% of the overall market in 2010, just edging out Europe at 33 % and Asia-Pacific at 21%. The water treatment chemicals in soft drink market in North America were estimated to be worth 66 million Kg in 2010 and are expected to be worth 73 million Kg in 2015, growing at a CAGR of 1.9% from 2010 to 2015.

The report “Global water treatment chemicals in soft drinks market by type, region and process (2010 – 2015)” segments the market on three aspects: by chemical type, by process, and by geography. The market covers consumption of water treatment chemicals in soft drinks market such as corrosion inhibitor, scale inhibitor, flocculants, and coagulants. The second segmentation discusses the water treatment chemicals in soft drinks market by process types such as cooling, boiler, waste water, and process water treatment. The report also discusses the ratio of water treatment chemicals in soft drinks market by Kg/million liter. The report profiles major industry players in the water treatment chemicals market and includes key industry events such as new product launches, mergers and acquisitions, and agreements.

The objective of report is to highlight key market trends which can be strategically useful and actionable for the stakeholders; i.e. water treatment chemicals manufacturers, soft drinks manufacturers, raw material suppliers, distributors, importers and exporters, and research and consulting firms in the water treatment chemical industry. The entire report is supported with a number of facts and figures about market size by volume and ratios of water treatment chemicals in soft drinks. The report also forecasts the water treatment chemicals in soft drinks market till 2015.

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