Global Oral Irrigator Market By Type (Countertop, Cordless), Application (Home, Dentistry), Distribution Channel (Direct Sales, Distributor)
Market Definition: Global Oral Irrigator Market
Oral irrigator are defined as dental devices that are used for cleansing of the mouth by dentists or even at home. The device utilizes high-pressure water streams to remove any debris or plaque stuck between teeth or anywhere else in the patient’s mouth. It is utilized as an alternative to flossing for home-care consumers, while a number of dentists utilize it in a number of dental procedures.
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Market Drivers
• Increasing number of population suffering from dental disorders especially dental caries; this factor is expected to increase the adoption rate of the product
• Growing concerns from the population regarding maintaining oral hygiene and better oral health; this factor is expected to augment growth of the market
• Growing awareness amongst the population regarding the benefits and features of the product; this factor is expected to augment growth of the market
Market Restraints
• High levels of costs associated with these devices is expected to restrict the growth of the market
• Requirement of frequent replacement of power source in portable devices or frequent charging in cases of cordless devices; this factor is expected to restrict the growth of the market
Market Analysis: Global Oral Irrigator Market
Global oral irrigator market is expected to rise to an estimated value of USD 1041.70 million by 2026, registering a substantial CAGR in the forecast period of 2019-2026. This rise in market value can be attributed to the advancements in the market resulting in the launch of innovative product offerings ranging from fabric water-flowers to rechargeable portable products.
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Segmentation: Global Oral Irrigator Market
By Type
• Countertop
• Cordless
By Application
• Home
• Dentistry
By Distribution Channel
• Direct Sales
• Distributor
Competitive Analysis:
Global oral irrigator market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of oral irrigator market for global, Europe, North America, Asia-Pacific, South America and Middle East & Africa.
Key Developments in the Market:
In March 2019, Xiaomi announced the launch of an oral irrigator through their crowdfunding platform, “Soocas” whose entire focus is developing oral healthcare products. The product termed as “W3 Portable Oral Irrigator” is priced at approximately USD 40 in China and is reportedly the cheapest alternative available in the region. The portable oral irrigator offers three modes capable of operating for approximately 30 days from last charging
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