When the concept of marketing first came into being, newspaper ads ruled the roost. Gradually, the other concepts of marketing were started by innovators – marketing through billboards, marketing through radio and television and so on. The Internet revolution gave birth to a host of online marketing concepts – banner advertising, PPC marketing and email marketing. Now with so many people using mobile phones, marketing through SMS services has become the favorite mode of marketing for a host of marketers. There are different forms of SMS gateway that are used for marketing purposes.

The first among the concepts in SMS marketing were direct to mobile SMS services. Marketers would create interesting SMSs and send them to prospective customers. However, it was soon understood that it is not possible to send SMSs to thousands of customers. Other concepts in SMS gateway started to be used. Now you find people sending SMSs through email and web applications. SMS through email can be used with regular email clients like Microsoft Outlook and Gmail. Various instant messaging applications like GTalk, Windows Live Messenger, ICQ and Yahoo! Messenger are also used for sending these messages.

To be able to use SMS gateway properly, you need to be registered with one of the professional SMS services providers. Create your free account with them and you will be able to start off instantly. These service providers only charge you basis the number of SMSs you send out to your prospective customers.

An SMS gateway is the path that is followed when someone sends a text message to someone else. When you partner with a SMS services provider you use their backend to send these SMSs. The backend uses various international gateways to ensure that your messages are instantly delivered to the recipients.

The quality of SMS gateway is an important decider on the speed of your SMS being delivered and received. There are many SMS services providers that use the cheapest international gateways to send SMSs. The problem with these services is that sometimes there is a delay in delivery. When you send last minutes texts to announce a sale starting the next day, it is important that your SMSs are delivered on time. But quality SMS services providers work with better international gateways so that your recipients receive the texts almost instantly after you have sent them.

Experience in the SMS services domain makes service providers better than the others. There are some experienced SMS service providers in Australia that have been working in this business for a decade. So, when you look to choose your SMS marketing partner you should ensure that they know their job through experience.

Using SMS services through a proper SMS gateway not only helps you reach out to your customers in the shortest possible time, it also ensures that you are driving targeted customer groups to your website. And when you have targeted customers landing at your product page, the chances of selling to them increase that much more. All you need for this to happen is a professional partner.
Fast and efficient SMS gateway http://www.directsms.com.au/sms-gateway provided by professional SMS services http://www.directsms.com.au/services providers ensure that you are reaching the right customers at the right time.