By taking a look at all the content posted about DoDots Tony Medrano, a strong leader that managed to change the faith of the internet on his own, you will be able to understand that even though one might have an amazing idea, this does not mean that the company behind it will survive. There are all sorts of reasons why the company did not manage to stick around. However, DoDots Tony Medrano has definitely left an impression and still has an influence on the way brands communicate with their target audience.

One of the most important facts that you need to keep in mind about these Dots is that they were meant to provide users a better experience, a more pleasant way of getting the information they needed. Seeing as the bits of information were able to stand alone, without the user actually having to use a browser to look for what he needed, individuals who relied on Dots had access to the exact type of content they wanted. If you look up marketing strategies today, you will learn that content is king.

Moreover, relevant content is one of the best ways of engaging your target audience and convincing it to check out your website, your products and even close the deal – convince them to buy what you are selling. Another important fact that you have to know about today’s consumerism is that most of the action happens on mobile phones. Interesting enough, DoDots Tony Medrano was smart enough to foresee that too and worked on a technology that allowed brands to send branded bits of information to the end user.

To make it even easier to understand, you should think about your favourite shopping app. It does not matter what it sells: IT products, clothes, shoes and so on. Most probably, if you have used it to shop online, you have also been receiving all sorts of notifications – that one of the products you listed as favourite is at a lower price, that they only have a few of them in stock and so on. Where do you think it all began? With DoDots Tony Medrano, obviously, the individual that launched the predecessor of nowadays apps.

Without apps, we would not be able to have direct access to the information we need, regardless of our location. Seeing as we are connected to the internet all the time, notifications appear on phones whenever the businesses behind them find the timing to be right for a favourable consumer behaviour. These Dots were also meant to help brands not only communicate with consumers directly, but also trigger their buyer behaviour. This is how this technology has shaped the online world we know today.

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