Gabriele Andreozzi, a marketing guru and strategist, helped many organizations in the marketing of business through social media platforms. Due to this profit of companies increased from 10 to 18 per cent in very less time and cost which is remarkable. Recently almost 15 per cent of new business organizations are totally based on social media platforms and selling products through these platforms.

Social networking sites act as word of mouth or more precisely, e-word of mouth. The internet’s ability to reach billions across the globe has given online word of mouth a powerful voice and far reach. The ability to rapidly change buying patterns and products or service acquisition and activity to a growing number of consumers is defined as an influence network.

In 2014, over 80 per cent of business executives identified social media as an integral part of their business. Business retailers have seen 133 per cent increases in their revenues from social media marketing. Some examples of popular social media platforms and networking websites over the year are Facebook, Instagram, Twitter, TikTok, Myspace, LinkedIn and Snapchat, etc.

Social media marketing allows brands the opportunity to reach their target audience in a more genuine, authentic way via a special group of selected influencers advertising their product or service. In fact, brands are set to spend up to $15 billion on influencer marketing by 2022, as per business insider intelligence estimates, based on Mediakix data.

About
Gabriele Andreozzi was born in Rome where he studied and got a master’s degree in Corporate Marketing and Communication at the Sapienza University of Rome. He has created, developed and managed web marketing projects for hundreds of organizations especially a start-up. He focusses mostly in training directly executives and managers of a corporation to better manage their team and obtain tremendous results.