Kefir Market will exhibit a CAGR of 5.4% during the forecast period and USD 1.84 billion by 2027, and the Market value as per 2019 was USD 1.23 billion.

Fortune Business Insights™ in a new report, titled, “Kefir Market Size, Share & Industry Analysis, By Product Type (Dairy-based & Non-dairy), By Nature (Organic & Conventional), Category (Flavored & Non-flavored), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, & Online Retail), and Regional Forecast, 2020-2027.”

Kefir Market Drivers and Restraint:
Growing Popularity of Functional Beverages to Profoundly Contribute to Market Growth
The increasing popularity of functional beverages to support the trend of on-the-go nutrition is primarily driving the growth of the global market. This is an indulgent probiotic drink that supports the growth of healthy gut microbiota. The growing demand for nutrient-enriched beverages to reduce the risk of certain health conditions fuels the growth of the market. The rising trend of lactose-free products also drives the demand for kefir as the drink is almost free from lactose. The growing trend of non-dairy beverages has contributed to the development of non-dairy or water-based kefir products, boosting the demand among vegan consumers. The increasing activities to develop new fermented milk varieties with innovative flavors are expected to boost the market growth in the upcoming years.In November 2019, according to a study conducted by DuPont Health & Nutrition, globally almost 65% of the consumers are likely to shift towards plant-based food products, which bodes well for this market.

Robust Demand for Fermented Dairy Products to Propel Market Growth
In recent years, the demand for fermented dairy beverages has increased on account of their health-promoting properties. The growing demand for dairy protein to improve overall health fuels the growth of the market across the globe. According to Food and Beverage Insider magazine, the global value sales of clean-label food products is expected to reach USD 180 billion by the end of 2020.
Fermented products are perceived to be ‘better-for-you’ by consumers, supporting a healthy gut microbiome. The fermentation process provides enticing sensory appeal along with acting as the instant source of healthy gut bacteria. The growing popularity of organic, clean-label, and lactose-free products is projected to drive the growth of the global market. The emerging trend of healthy snacking and on-the-go nutrition is further expected to contribute to the market growth in foreseeable years.

List of Key Players Covered in the Kefir Market Report:
• Lifeway Foods, Inc. (Illinois, U.S.)
• Nestle S.A. (Vevey, Switzerland)
• Danone S.A. (Paris, France)
• The Hain Celestial Group, Inc. (New York, U.S.)
• Biotiful Dairy Limited (London, England)
• Green Valley Creamery (California, U.S.)
• Fresh Made Dairy (Pennsylvania, U.S.)
• Maple Hill Creamery, LLC (New York, U.S.)
• Emmi AG (Lucerne, Switzerland)
• The Icelandic Milk and Skyr Corp (New York, U.S.)

To gain more insights into the market with a detailed table of content and figures, Click Here: https://www.fortunebusinessinsights.com/kefir-market-102463

Some of the key industry developments in the Kefir Market Include:
• June 2019 – Biotiful Dairy Ltd., launched a new strawberry flavor in its existing flavored kefir range. This launch is aimed at making the product as the top flavor in the dairy market.
• March 2019 – Odysea, a Greek company, has launched a new range of organic kefir to fulfill the growing demand for organic products. The new product launch helps meet the current demand for natural probiotic drinks and smoothies.