[Long Island City, 12/14/2017] - Innovation is at the core of the Porsche brand. Porsche Cars North America’s release of the Porsche AR Imagine is a testament to this idea. The 3-D augmented reality app puts the experience of “designing” a Porsche into the hands of users, enabling them to choose interior options, exterior colors, and wheel design.

[b]Virtual Auto Customization[/b]

Through Porsche AR Imagine, owners and vehicle enthusiasts can custom-make their virtual Porsche, placing them in a variety of environments, like the garage or the driveway. The free app lets users pick their desired exterior paint, from a range of standard colors: blue, black, red, and white.

Once the customization is complete, users can enjoy the virtual experience of driving their own Boxster S, 911 Turbo S, or Panamera Turbo Sport.

But for real-life owners of Porsche, Formula Motorsports offers a real-world approach to innovative auto personalization.

[b]From Augmented Reality to In-Real-Life[/b]

The dominant and progressive leader in Porsche services provides a full line of Porsche Tequipment Wheels and custom painting work for OEM wheels. The innovative company also has aftermarket wheels from BBS, Champion, OG Racing and other premier brands for performance-oriented customers. These custom parts represent a departure from Porsche-focused designs, creating a more distinct look for the brand’s cars.

For other exterior aesthetic adjustments, customers can exchange stock parts for carbon fiber, magnesium or lightweight aluminum panels. Formula Motorsports adds, “By using Porsche OEM parts we are able to not just retain value but increase it. Beyond aesthetic, the performance gains coupled with our tuning packages is unmatched.”

The Long Island-based company can also refinish the upholstery in any Porsche car from 1951 to 2018. The company offers a full range of custom leather to choose from, so any owner can create the exact look they want in their car.

For F1 fans, the company is now allowing pre-orders of Pirelli’s Color Edition tires, which offer colors similar to the famed auto race markings.

In all of its services, Formula Motorsports uses only Porsche OEM parts to ensure that each modification is genuine. That is why each Porsche that comes in for service comes out still every bit a Porsche, from its parts to its performance, and with the owner’s personal imprint.

[b]About Formula Motorsports[/b]

Before the rise of car customizers and tuners in the west coast, Mark Tashjian was already offering the service in New York to Porsche cars. Formula Garage became Formula Motorsports, and evolved into a progressive leader in Porsche Service, Racing and Collision Repair. The company is also one of the first Bosch-Certified Service Locations in the US, furthering its credentials to offer exclusive services to Porsche owners.

For more information, visit the Formula Motorsports website today.