Defining CPC:
Cost Per Click is a metric that measures the cost an advertiser pays for a single click on their advertisement. It is fundamental in assessing the efficiency and profitability of online marketing campaigns. In social media, platforms like Facebook, Instagram, and Twitter employ CPC as a primary pricing model for their ad spaces.

How CPC Works:
CPC operates on an auction-based system. Advertisers bid on the cost they are willing to pay for a click on their ad. The platform then determines the ad's placement based on the bid and the ad's relevance and quality. If a user engages with the ad by clicking on it, the advertiser is charged the agreed-upon CPC.

Factors Influencing CPC:
Several factors influence the CPC in social media advertising. Ad relevance, targeting options, competition, and the quality of the ad creative all play a role. Higher-quality ads that resonate with the target audience often achieve lower CPC.

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