For Immediate Release

E-commerce to Mobility, the Future isn’t about mobile it’s about mobility….

Mumbai

The slogan mobile commerce was started in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology.

E-commerce has been on the rise massively in recent years, but it is not the next true frontier for shopping as m-commerce continues to become popular.

Simply put, m-commerce involves shopping through a mobile device, while e-commerce involves shopping online through your computer.

Mobile is eating the world.Optimizing your customer experience and m-commerce applications for all mobile devices is a business imperative. Mobile commerce is worth US$230 billion, with Asia representing almost half of the market, and has been forecast to reach US$700 billion in 2017.

According to a study conducted by BI Intelligence, 29-30% of people use their smartphones to buy o product and services online. Walmart estimated that 40% of all visits to their internet shopping site in December 2012 was from a mobile device. M-Commerce made up 11.6 per cent of total e-commerce spending in 2014 and is forecast to increase to 45 per cent by 2020, according to BI Intelligence. ComScore reported in February 2017 that mobile commerce had grown 45% in the year to December 2016.

And m-commerce is poised to burst into the mainstream thanks to a host of technology advance that are making it easier for people to shop on their phones.

Services are provided on mobile - commerce is

• M- Banking
• M-Entertainment
• M- Information Services
• M- Marketing
• M-Shopping

There’s no doubt that mobile use is going to continue to rise, and the following reasons are just some of the advantages as to why mobile commerce is the right approach f for today’s scenario.

• Mobile commerce is beneficial for both type of business large scale and small scale business.
• Mobile is only the technology which is now become necessary for any person in social and business life than a computer.
• A mobile commerce app removes the need of buyer heading to a physical shop, which each time & money is saving.
• Consumers can accessibility hundreds of goods on their mobile devices, which offer a scope for retailers to increase their reach & general revenue.