In today’s ultra competitive business environment, most organizations will ultimately find it impossible to attract new customers without a strategy to regularly publish fresh, authentic marketing content.

In the past, the typical marketing activities most companies practiced included posting blog articles, exhibiting at industry trade shows and purchasing magazine ads. While very expensive, usually these activities were sufficient to generate demand.

But times have changed. Over the past few years, there’s been seismic shift in the way people shop for and buy products. As a result of this change, companies now need to adapt their marketing strategies to meet the requirements of what “empowered” consumers “demand” from the companies they support.

Driven largely by mobile technology and social media, consumers now conduct extensive self-serve market research before they make any product purchase decision. To win the battle of acquiring new customers, companies need to earn their the buyer’s trust, and the only way to do this is by creating content that communicates with them in a way thats aligned with the buyer research process.

In many cases, marketing strategies that used to perform beautifully might not be at all effective any more. So the danger is, if marketers don’t take the time to evaluate new strategies, then they risk losing customers to their competitors who do. At a minimum, companies need to investigate new ways to communicate with their target audience. They need to spend the time and consider how to innovate new ways to deliver content that connects to buyers on an emotional level. This is the new ticket to success and one of the top emerging content marketing trends is video marketing.

Today companies can use online corporate video marketing techniques to advertise their business. Companies that use video see an improvement in the reach, frequency and quality of their queries and leads. There are many reasons why video promotion is the best source to enhance business sales. Here are three:

Boosts SEO - videos are SEO friendly thus they give Google a quick way discover, index and deliver the content.
Enhances trust - videos give the consumer an easy way to process and understand the pain points your products solve.
Increases interest - videos are easier to consumer and more entertaining and engaging than textual content.

Admittedly so, if there is one problem with video, it was that in the past, video production was expensive and complicated. But today that problem has been solved. Now there’s an easy way for any company to start a video marketing program and it’s called Feedback Media.

Feedback Media’s interactive platform and services helps companies generate more leads than ever before and its video will convert them into becoming customers much better than textual content. Feedback Media believes if a company’s marketing strategy doesn’t include video, then it’s missing the best opportunity. They help their clients attract new customers at the expense of competitors who aren’t doing video.

Feedback Media’s interactive platform gives companies a turn-the-key solution to craft videos that explain how their products and services solve the pain points consumers are experiencing. The mission of their company is not only to create the videos, they are also dedicated to helping their clients grow.
Feedback Media helps companies create a culture of video marketing where employees appear on camera and become the “actors” in the videos. Their interactive platform and services give companies a cost-effective way to scale video marketing content.

Feedback Media helps its clients integrate video into the marketing plan via the latest innovations and techniques. Feedback Media offers a trial plan and its subscription pricing is very affordable. Their website, https://feedbackma.com/ offers three plans: Monthly Subscription; Add Graphics & Effects and Full-Service Agency. These offerings make it fast and easy for any company to enter the field of video marketing. Now, there is no reason NOT to be doing corporate video marketing online.