Denmark digital banking market is estimated to grow at a significant growth rate over the forecast period. Denmark is moving towards digitalization at a rapid pace due to governmental support and private investments. The country is focused on digitalization in various sectors including finance and banking. With the digitalization across the country, digital banking market is estimated to grow as the availability of infrastructure and platform would increase. The economy of Denmark has continued its steady GDP growth of around 2% in 2018, according to the European Banking Federation. Since the beginning of the financial crisis, the banks of Denmark have gradually recovered.

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Furthermore, the market is characterized by the presence of several players including ACI Worldwide Inc., Microsoft Corp., Oracle Corp., Fiserv Inc., FIS Global and many others.

Denmark has one of the most digitalized financial sectors across the globe, and it is still evolving with initiatives such as a new mobile app for the online log-in solution, NemID, launched in 2010. This initiative was launched to fight against the increasing online crime that targets the banks and their customers. Much of the digital development has been achieved due to strong collaborations between the financial and the public sector. For instance, in August 2019, the Danish banking app Lunar Way received a banking license and $29 million in funding. The company, which started with a banking app, has now announced its plans to strengthen its position in Denmark and Sweden by using this fund.

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Denmark digital banking market is segmented on the basis of type and solution. Based on type, the market is classified into corporate banking, investment banking, and retail banking. Retail banking held the largest share in 2018 and is expected to maintain its dominance during the forecast period. Retail banking involves a wide range of services, including saving accounts, personal loans, mortgages, certificates of deposit (CDs) and investment and fund management. Rising demand for internet banking among individuals to manage their accounts and conduct financial transactions is primarily contributing to the growth of the segment. Based on solution, the market is classified into processing services, payment solutions, customer and channel management, and risk management.

These players adopt various strategies in order to compete in the global industry. Mergers and acquisitions, product launch, geographical expansion, and partnerships and collaborations are some of the strategies adopted by the players.

Market Segmentation

Denmark Digital Banking Market by Type

• Corporate Banking
• Investment Banking
• Retail Banking

Denmark Digital Banking Market by Solution

• Processing Services
• Payment
• Customer and Channel Management
• Risk Management


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