Recently, a popular name in the world of advertising ecosystem Epom Market has come up with great news for the businesses across the world. The news is all about the Demand Side Platform, which was launched a year ago. Built with advertisers in mind in the year 2017, Epom DSP is a self-serve platform unpacking access to all major types of traffic from world top SSPs. In addition to a wide range of mobile and desktop ad formats, Epom DSP provides deep targeting options and powerful analytics to them.
This time, with an amazing approach Epom Market DSP rolled out a suite of robust features to help advertisers manage and optimize their programmatic advertising better. The latest improvements added to this platform will surely be helpful to companies who are in the marketing world. Also, web and mobile app development companies will get a huge benefit from it. It is well known that advertising plays an important role in the promotion of the business, but programming advertising has grabbed the attention in a very short span of time.
Programmatic advertising is among the fastest growing fields of online marketing. Also, it is anticipated to make about half of the digital ad sales by the end of the year. It has been clearly stated that it is the future of advertising thanks to its numerous benefits, such as it includes automated buying and selling of online ads. It includes technology, such as real-time bidding and AI to make programmatic ads a reality. Last but not the least; it uses a bidding mechanism to automate numerous processes involved in ad buying.
Considering its wider features and demand, the team decided to enhance the Epom Market DSP with a few remarkable features to help our users handle their ad activities better which is now released. While working on the release, the team has gone through with analytics and user’s feedback, Dmitry Chebakov, the Product Manager at Epom stated during the announcement.

Here are the newly added features-

Creative Library
With the addition of creative library, the DSP users can build and store creatives in their own library. Also, the feature of "Massive banner upload" allows adding a set of 25 files to the library at a time.
The huge benefit it offers is that you can access the library easily! So, whether you are working from the office, your laptop or mobile phone, your creative’s will available at your fingertips.

Video Advertising
With this latest update, Epom Market DSP unlocks access to the video inventory from the world’s best SSPs. Due to this, desktop, mobile, in-app and pop ad campaigns, all platform users are able to kickstart and manage dozens of video ad campaigns easily. To activate this, the user has to add VAST or VPAID tag when setting up a particular video ad campaign.

Interface improvements
This time, the Epom team has also paid attention to improving the DSP UX. You can see that the upgraded DSP accounts are well-designed and easy-to-navigate. The prime benefit of the UX improvement done in the platform is that the user can determine the overall picture of ad performances by a quick look on the screen.

Massive banner copying
In order to save a lot of time of the users, a newly added feature allows users to copy all ad campaign creatives in one click. It allows users to copy and paste ad campaigns, as many times whenever they need with all the banners attached.

Device version targeting
Another feature you will see is the new device targeting option, which covers distinct ad campaign settings by including specific devices. Here, you can choose any version of the device you want to target and include it to your ad campaign in the targeting options tab. With Epom Market DSP, you can strike owners of iPhone XS Max, Samsung Galaxy S9, or any other newly released smartphones with your attractive ads.

You can read more about Epom Market DSP at https://www.fluper.com/blog/4-marketing-ways-actually-worth-considering/