Empowerment of ETV Bharat by ETV Network through adoption of LiveU Technology


Posted May 22, 2019 by etvbharatindia

With the latest adoption, ETV News Channel aims to be the first channel to break the news first on its portal. Their aim is clear - provide the latest events from 725 districts from 29 states across India without missing any action at a micro level.

 
A leading broadcaster of India, ETV Network has turned to LiveU technology for ETV Bharat which is their national digital media new platform. The LU-Smart mobile app will help the distinctive news portal with to go live with broadcast-quality video programs, in the absence of camera crews. Today, LiveU is driving the live video revolution, offering live video streaming for mobile, TV, social and online media.

With the latest adoption, ETV News Channel aims to be the first channel to break the news first on its portal. Their aim is clear - provide the latest events from 725 districts from 29 states across India without missing any action at a micro level. The LiveU Go-Plan chosen by the portal enables them to go live from wherever they wan. It takes away the restriction of sending journalists to the country's interiors, and focusses on creating more citizen-led stories, bringing authentic flavour to every news item provided. However, members of the staff at the city, district, state and portal headquarters, will verify the story before publishing it for user consumption.

LiveU is delighted to be a reliable technology for ETV Bharat. LIveU is offering the portal 24/7 support to ensure no news is missed or published late. The company provides a reliable bandwidth, to help the hyperlocal news portal to obtain, distribute and manage top quality remote live broadcasts. From smartphones to backpacks, and satellite/cellular hybrid to external antenna solutions, LiveU devices for live video coverage anywhere, anytime is what tilted the scales in their favour.

Employing LU-Smart division of Live U's Go-Plan allows newscasters to buy data each month for utilization amongst as many LU-Smart tools as they require. Now everybody, from journalist to production assistant to camera person can go live at any time from wherever in the world.

Since ETV Bharat has a multitude of channels in its offering, the partnership with LiveU is expected to give a boost to the news they produce. For example, the ETV Newstime where you can catch the latest news get a boost as news from 725 districts flows in simultaneously, giving the site enough material to offer most recent events every 5 minutes, without any repetition. The portal can now cover 29 states in 13 languages more effectively than before, and ensure the news shared is not westernized or nationalized and retains its local flavor.

About ETV Bharat - ETV Bharat is a digital national news platform bringing you the latest news and information, using video-centric Web Portals and Mobile Apps. It is a distinctive channel in India in terms of depth and diversity, devoted journalists' network, reach of 23 states with services in 13 languages, Urdu, Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi, Gujarati, Punjabi, Bengali, Assamese, English and Odiya.

About LiveU - With more than 3,000 customers in 130+ countries, Live U's technology is the solution of preference for online media, worldwide broadcasters, social media, and news agencies. Their broad portfolio of products sets the industry standard for live video production.
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Last Updated May 22, 2019