[Las Vegas, 08/18/2017] – Soffront Software provides Customer Relationship Management (CRM) software and digital marketing services to small and medium enterprises (SMEs). The company’s Marketing Automation software improves lead generation efforts and conversion rates to paying customers.

Automate Lead Engagement

Generating leads entail circulating emails, posting on social media, and devising other promotional materials on a website. These tasks are repetitive and time-consuming and often end up diverting resources and personnel from engaging in other critical work.

Marketing automation tools can accomplish tasks like capturing leads, nurturing such leads with smart campaigns, automating email marketing, sorting those prospects into sales-ready leads, all the way to retaining customers and measuring ROI for marketing. This automation software can also integrate into any existing CRM tool seamlessly, funneling leads into a smart segmenting process to categorize each one under either marketing or nurturing campaigns.

Extensive Nurture Campaigns

The nurture campaign feature implements customized actions that suit specific leads or email subscribers, based on the CRM data. Leads/users/customers are treated to welcome messages, birthday and anniversary greetings for that added personal touch – all without manual intervention.

Marketing automation is the perfect tool to engage leads and maintain existing customer relationships beyond their expected life cycle. By delegating repetitive tasks to automation software, businesses can build and retain their customer base and focus on developing additional marketing strategies.

About Soffront Software

Soffront Software was founded in 1992 by Manu Das, a pioneer in the CRM software sector, delivering one of the first cloud CRM solutions in the industry. The company continued to evolve in the early 2000’s, introducing one of the first cloud CRM solutions in the market and developed a fully automated CRM solution for sales marketing, and customer service, help desk and project management that has gone on to win several industry awards. The company's CRM and marketing platform is used by thousands of small to mid-sized businesses as well as departments of many Fortune 500 companies and government organizations such as Boeing, Seimens, SAIC, Masshousing, Tangoe, General Electric, The American Red Cross, and the Minnesota Secretary of State.

To learn more about the company’s digital marketing solutions, visit their website at https://soffront.com.