Programmatic advertising offers quite a few benefits beyond faster reporting occasions and endless data. The total number of benefits presented by programmatic is generally what sways marketers and advertisers to begin obtaining their media this way.



The numbers speak for themselves, but let’s get started at the major.



What's programmatic advertising?

Programmatic technology, in short, is the automated process of purchasing digital media, frequently via a process named real-time bidding. Basically, it’s the future.



Programmatic buying is faster, additional efficient, and significantly less pricey. Advertisers now have a far more granular look into their advertising campaigns by paying for impressions individually and using a dashboard to strategically handle their ad campaigns. With conventional advertising, media inventory was purchased and sold manually. Ad networks bought digital impressions ahead of time from distinct websites and apps and repackaged them to become sold to advertisers with no transparency or control for the advertiser. This process involved salespeople, requests for proposals, in addition to a entire great deal of human error. Needless to say, this process was inefficient, unreliable, and typically frustrating.



Under would be the top rated five benefits of programmatic advertising that, we’re willing to bet, have a significant influence on why a great number of agencies and brands are making the switch from the regular to programmatic buying of digital media.



The numbers speak for themselves, but let’s start off at the best.



What is programmatic advertising?



Programmatic technology, in quick, may be the automated process of obtaining digital media, often via a process referred to as real-time bidding. Generally, it’s the future.



Programmatic buying is more quickly, additional efficient, and much less high-priced. Advertisers now have a more granular look into their advertising campaigns by paying for impressions individually and using a dashboard to strategically handle their ad campaigns. With classic advertising, media inventory was purchased and sold manually. Ad networks purchased digital impressions ahead of time from unique websites and apps and repackaged them to become sold to advertisers with no transparency or control for the advertiser. This process involved salespeople, requests for proposals, along with a whole large amount of human error. Needless to say, this process was inefficient, unreliable, and frequently frustrating.



Under are the best 5 benefits of programmatic advertising that, we’re prepared to bet, have a important influence on why numerous agencies and brands are creating the switch in the classic to programmatic getting of digital media.



Why use programmatic advertising?

1. Enhanced transparency & control

Programmatic technology offers a layer of transparency that marketers and advertisers can’t get from classic advertising. Via programmatic advertising, advertisers can see exactly what sites their advertisements are reaching, the type of customer looking at their ad, and any costs associated with the advertisement in real time. Because of this, generating optimizations and quick changes on the fly are able to take place in a much far more efficient and educated way.



2. Real-time measurement

Real-time reporting and information measurement is every marketer and advertiser’s dream, am I right? Programmatic provides the ability to measure exactly how a creative, campaign, or overall targeting is performing as soon as the campaign’s launched (although we wouldn’t recommend generating any changes for a week or so). Unlike standard advertising such as billboards, print advertisements, digital advertising via a publisher, etc. you don’t have to wait until the end of the campaign to get results.



3. Greater efficiency

The overall efficiency of digital advertising has greatly improved with the ability to measure how a campaign is running throughout that entire campaign. Real-time measurement, mentioned earlier, allows advertisers the ability to track their campaign and make adjustments and optimizations as needed. Optimizing ensures that each campaign is running at total efficiency, reaching only those ideal targeting customers, while using the budget effectively.



4. Greater targeting capabilities

If you’ve heard anything about programmatic, you’ve probably heard the term “targeting” shortly after. With programmatic technology’s improved flexibility, advertisers can directly reach their ideal consumers for any given goal. Some examples of this targeting are IP targeting (zoning in on a specific IP address-typically used for targeting a specific business or event), geolocation targeting (east/west coast, state, city, zip code, etc.), contextual keyword, and the list goes on. Oh, and don’t forget about the all-important and widely-used retargeting. Initially, only two percent of consumers convert on the first visit to a website. With retargeting, marketers and advertisers are able to continue reaching out to the other 98 percent of their ideal consumer and encourage them to convert.



5. Increased audience reach

The last major benefit of programmatic advertising could be the potential audience reach. At any given time, there are 3.5 billion people on the internet on average. That’s a potential reach of, depending on targeting parameters, millions of people. It’s always best to narrow that down to those ideal consumers, but nevertheless, the potential reach is not only impressive but instantly trackable. As soon as a display advertisement is seen, advertisers can see just how lots of impressions were served, who looked at it, where they were located, and so much a lot more.



These benefits of programmatic are just a few of the many that come along with running programmatic advertising. Are you looking for transparency? Do you want to be able to measure the success of your digital marketing campaign as soon as it launches? Would you like a lot more efficiency all around, better targeting capabilities, plus a better reach? Are you looking for significantly less stress and far more control in your digital advertising strategies? If the answer was yes to any of the above, pull the lever and make the switch to programmatic obtaining.