As a coach, you maybe really enjoying the one to one work and difference you are making in people’s lives. Do you also wonder if there are better ways to reach the people you serve? Do you sometimes feel totally stretched and wish you could clone yourself to create a more effective and a desired work/life balance? And/or do you wonder if there are more efficient and successful ways of earning income?
These are questions we at Empower World and many coaches we know ask themselves as they continue to expand their business, get more referrals, do what they love as well as finding their work life balance becomes untenable. And when it does, we may start to ask ourselves questions to seek another effective way forward. A way where we can spread ourselves further by utilising different approaches and channels in addition to expanding our income, which can then lead to further expansion.
Colin Boyd, a coach, trainer, facilitator and founder of his successful business Oxygen Coaching and Training – which he created over seven years ago – effectively expanded his business to suit his needs and goals in recent years. He explains his business became much more efficient and rewarding with the introduction of audio and video online programmes based on his particular areas of specialism.
“Depending on what frame of mind you’re in, or what season you’re in, your business will evolve with you. Right now I have two kids, married for just over 10 years – which is awesome – so really busy at the moment. I think if you’re consistent enough and your messaging is consistent, then you get work. And although the income can be lumpy, the type of money you can earn and the impact you can make in the online space is phenomenal.”
“You can’t compare it to working in a job,” says Colin. He shares it can be difficult and a little bit of a roller coaster sometimes, but reflected the freedom he has found is amazing and growing more and more while working less and less hours. And in addition, he is still making a great impact on the people he works with.
Colin describes his journey into the online space was very basic. He explains, “I recorded some audio (information) onto my iphone and sold it as a CD. And then that evolved into doing a tele-seminar: a 6-week career makeover product and that turned into an online product. Each level has got better leading to what I have now.”
“So one of my main flagship products is called The Productivity Academy. Essentially it’s designed for small businesses and for coaches, but it’s also transferable to leaders and executives. So I sell this to corporate clients as well.”