Indian E-Commerce Survey Part I – 2013
By DesiDime.com
India’s Largest Online Shopping Community For Deals & Coupons
October 2013
Which are India’s Most preferred Ecommerce Stores?
Desidime is India’s largest user driven online shopping community with 1.6 million visitors every month. They work closely with over 500 e-commerce stores and provide a platform for users to discuss and make the best shopping decisions by sharing the best deals, coupons and freebies across India.
Some stats regarding DesiDime

Approx. 1.6 million visits every month
More than 1.1 million posts in DesiDime forums
1.25 lakh fan following on Facebook
Aggregating deals and coupons for more than 500 stores
Alexa Rank: 275

DesiDime conducted a survey across various channels to gaze the interest of online shoppers in India and to understand the most preferred e-commerce store in India. DesiDime advertised the survey on their homepage (http://www.DesiDime.com). The survey also ran across their Facebook page, which has over 1.25 lakhs fans. To further comprehend the shopping scenario across e-commerce and online shoppers in India, they took help of an e-commerce company which sent out a mailer to its existing 10 lakhs subscribers to understand the key players in the e-commerce market and mind-set of the varying age group.
DesiDime ran this survey on its various channels for over a month and gathered feedback from around 3,500 respondents. Off the overall responses, 90% were male and close to 45% were in the age group of 25 – 34 Years. The information gathered from the survey is summarised below.

Flipkart is the No. 1 Preferred e-commerce store in India
Flipkart was uniformly voted as the favorite online store by respondents across various age groups and gender, followed by eBay India and Snapdeal, 78% respondents have selected Flipkart as one their top 5 favorite ecommerce stores.
Amazon India, though launched very recently was not lagging behind. Surprisingly, 50% of the respondents chose Amazon as one of the popular store.
Also Marketplace & Horizontal players seemed to have more popularity as compared to vertical specific players
#Respondents

Source: DesiDime Survey 2013
While Flipkart continued to remain the number one store across gender amongst women fashion brands like Jabong, Myntra and Yebhi featured in the list of the top 10 preferred e-commerce store

Source: DesiDime Survey 2013
Flipkart was uniformly voted as the favorite online store by respondents across various age groups, followed by eBay India and Snapdeal.
Respondents in the age group 15-24 years, preferred pizzas and mobile recharges stores like Dominos and PayTM
Interestingly, electronic players like Croma Retail and Indiatimes Shopping were recommended by respondents in the age group + 35 years.

Source: DesiDime Survey 2013

Source: DesiDime Survey 2013
Conclusion
By far, Flipkart, eBay India, Snapdeal and Amazon India have been the most popular stores among men and women shoppers. Jabong also emerged as favourite among female shoppers.
This is the first part of a two part series covering the Indian ecommerce market. DesiDime’s next step is to understand the type of products users prefer to shop online, how often people prefer to shop online, cities contributing the maximum to online shopping, how much importance does social media play and how much mobile is contributing to the overall transactions. This will in turn help to understand all the stakeholders Indian e-commerce market better.
Contact Details:
Website: www.DesiDime.com
Press Contact: Mehul Jobanputra
Email: [email protected]
Phone: +91-98337 3488