Paper packaging is a versatile way of packaging that makes use of paper for sustainable transportation and protection of goods. Paper is 100% recyclable, compostable, and biodegradable, as it is manufactured from the natural fibers of bleached and unbleached cellulose, or from recycled paper. Paper and board packaging is a more eco-friendly alternative to plastic-based packaging. Paper packaging material is light in weight, strong, and easily customizable for aesthetics, which poses as an additional advantage, inclined to customer preference.
Environment friendly nature of paper, low cost compared to alternatives and scrutiny from governments, public, NGOs, and media regarding waste generation are the major drivers fueling market growth. Companies taking an environmental stand have observed a better public profile than their counterparts, which helps in the direct translation of company health.
Asia Pacific is the fastest growing market with increase in demand for food, beverages, pharmaceuticals and personal healthcare products. Increased consumer awareness in these markets has resulted in shift to paper packaging. The demand for paper pulp is also increasing in these markets. Japan is the largest market in Asia of packaging but has seen slow growth due to increase in consumption tax.
North America is a market leader in paper packaging and recycles up to 70% of its used paper according to the US Forest and Paper Association. Almost 35% of the feed for new paper was from recycled paper. In Europe, the European Paper Recycling Council aims to achieve 74% recycling in the European Union with Scandinavian Countries particularly adept.
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Latin America has seen investment in hardwood pulp which is used as a feedstock for paper. Brazil is a major market but environmental and labor regulations may restrict growth as the market matures. Moreover, the logging industry is the largest industrial employer in Latin America with Amazon forests as the source.
Middle East has one of the largest per capita income in the world, hence the population has large disposable incomes which has resulted in this region having high consumption rates which drives the packaging industry. Whereas, Africa is expected to be a growth market in the coming years.
Low cost and innovative solutions on a local and regional level has challenged established market leaders, creating a buyer’s market with low prices on offer. The key players in the market are Clearwater Paper Corporation, Amcor Ltd., ITC Ltd., Metsa Group, Cascades Inc., Rock-Tenn Company, Mondi Group, Packaging Corporation of America and DS Smith Plc.
Corrugated containers are primarily used as tertiary packing i.e. removed by retailers before sale. Corrugated containers are used to carry heavier goods such as electronics or multiple packages in the same container, due to strength from layered paper fiber structure. Cartons are lightweight material used for packaging of single items. Paper bags are made from single layer of paper and are used for light duty applications such as grocery packaging.
Solid bleached surface is bleached chemical board and has a mineral or synthetic coating on top for printing purposes. It is used in high-end packaging, pharmaceutical and food packaging, where aroma and flavor retention are essential. Coated recycled paperboard is produced from 100% recycled material and is coated with a kaolin layer for product description printing. Common applications are cereal boxes, soaps and detergents, paper goods packaging. Uncoated recycled paperboard is also produced from 100% recycled material and is used for shoeboxes, composite cans and fiber drums.
Largest end user industry is food industry. Moreover, with populations in developing countries getting richer, the demand for packaged goods rises which drives the packaging industry.
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Paper Packaging Market Taxonomy
On basis of Product Type: Corrugated Containers, Paperboard Cartons, Paper bags and SacksFlexible, Others
On basis of Grade:Solid Bleached Surface, Coated Recycled Board, Uncoated Recycled Board
On basis of End User: FoodBeverages, Cosmetics & Personal Care, Medical, Others
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