There many ranking factors that Google and other search engines take into consideration. When you are running a Search Engine Optimisation campaign, you should make sure that your links are coming from trusted sites. Moreover, these links should be of high quality. If not, they will do harm to your running campaign. That’s why you need an effective content marketing strategy. This strategy should focus on your bottom lines. Considering the bottom lines, keywords should be chosen; high-quality content should be produced and promoted in the online channels which are able to meet the target audience you are looking for.

The entire content marketing strategy looks like a circle. Content is at the centre of the circle. Different ways of link building make other parts of the circle centering on content.

If the content is the body of search engine optimization in Australia and other countries, backlinking is the heart that instills life in that body.

Are you wondering? No, we are not exaggerating. There are many good reasons for which you need backlinking, such as:

• Improves organic ranking
• Speeds up indexing
• Boosts referral traffic
• Develops brand authority
• Provides your business with recognition

In short, backlinking helps your target audience reach your content or website the way heart pumps and purifies the blood and circulates it all over the body.

Now, let’s head towards our main discussion- how to incorporate link building in your content marketing strategy. Let’s start with content creation.

1. Decide on the right approaches to creating buzzing content

Link building will provide you with success only when your content will be noticed. To make the content noticed, you should be continuously creating unique, high-quality, and long-form content. To implement effective link building methods, you should decide the ways through which high-quality and relevant content can be penned down.

Joe Jason Cayetano, owner of Games of Joes has revealed in SEMRushChat that he starts his day with a look at his news alerts, trending topics, and videos so that he can get an insight into the hot topics relevant to his genre, He has also revealed that he looks at trusted forums and social media conversations to find out trendy topics.

You, too, can follow his ways to find out hot topics or ideas for creating buzzing content.

Always remember one thing that your content should be easily understood. Your target audience would not have enough time for digesting deeper thoughts and complex sentence structures.

2. Determine what will be better for your business- publishing new content or releasing one masterpiece quarterly
There are various ways of optimising content for link building. A cheap SEO services company may publish unique content on a regular basis while another service may choose to release one masterpiece quarterly. Both ways have different goals.
Regular content publishing keeps you connected with your target audience. This way, you will be able to track and measure what is working and what is not and how you should tweak the content.

The second way, on the other hand, will help you explore new routes to reach your audience. It will provide you with an opportunity of repurposing old content so that you can enrich your audience’s insight.

Choosing one of these two methods will depend on your business and campaign goals. You can also blend these two ways to make an effective content marketing strategy for link building.

3. Set up key metrics to measure content generation and link building methods

If you want to make your content marketing successful, you should always keep reviewing the tricks you are applying or the campaigns you are running. For this, you need to set up metrics. These metrics can be:

• Content discoverability
• Lead generation rate
• Shares
• Domain authority
• Page authority
• Referral traffic
• Bounce rate
• Number of page views
• Time spent on page
• Click-through rate
• Email sign up

You can choose all of these metrics or a few ones among them. It all will depend on your requirements.

4. Explore ways to create and promote content that is able to attract links after the key campaign

Most businesses have become aware of the importance of Search Engine Optimization in Australia. This awareness has made them realise the role content plays in increasing traffic and conversion rate. To derive most out of content, it is essential to make the content informative and appealing to the target audience. Your content must attract links naturally to boost traffic.

Listed below are some tips that will help you create content for attracting the links naturally:

• Content should touch readers’ emotion and provide them with amusement and information
• Evergreen content should be created as this kind of content is easy to share
• Content should have a tricky meta-description (within 160 characters)
• Content should address readers’ questions
• Content should have a link to potential external resources/websites as it makes the content credible

If you implement all of these tricks, you will receive an amazing outcome.

Ensure your content is picked and linked up to top-notch journals

Getting your content picked up and linked to top-notch journals is a challenging task. However, if you can make it, huge success is bound to come on your way. Let’s have a look at some useful tips that can help you meet this goal:

• Explore the best means to reach out (for instance, consider platforms like LinkedIn, Twitter, or Email)
• Try to outreach and let the first-rate journals authorities know you are going to submit something before posting it and don’t forget to ask them for feedback
• Make your content rich in strong and relevant data, statistics, sources, and topics that your audience is looking for
• Make your content flexible so that they can be easily modified by the journals for publishing it
• Ensure your content is relevant to the journals, well-cited, and well-researched

Every single time you are creating a piece for a top-notch journal, make it the best version of your creative pieces

A Final Takeaway

This is all you need to integrate link building tricks with your content marketing strategy. The right coordination between link building methods and content strategy will help you run successful SEO campaigns.

Iain Campbell is working as a digital marketing manager at https://digitalcanteen.com.au. He has successfully implemented many campaigns for search engine optimization in Australia. His informative blogs on digital marketing guide the cheap SEO services company to create an effective strategy.