Video on Demand (VOD) offers a new revenue stream for networks, where the technology permits the networks to incorporate new commercials into various shows viewed on VOD. VOD is a strategy to compete in an ever-crowded entertainment landscape. The success of VOD depends on variety of factors comprising of network technology and architecture, content availability, consumer demand, and the competitive landscape. The VOD providers are strengthening their market position through mergers and acquisitions, and are investing heavily in new technologies to address the increasing demand for VOD applications.
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Since its conception, the VOD has been a point of extreme interest for the major players in this ecosystem. There are many new entrants into the online video streaming market, bringing higher competition. Viewers can access the content on any of the online websites via simple click and start watching, without registering to any of the accounts. VOD technology is designed to address the needs of flexible and holistic environment to create a more engaging and personalized entertainment culture, hence supporting organizations to effectively manage capabilities and deal with skill imbalance challenge.
Consumers lately understand the importance of personalized viewing experience and access to huge variety of content. Over-the-Top (OTT) services are allowing them to have multiscreen viewing options and effectively fulfil their expectations. With the increasing demand, OTT services has been a huge penetration of Smart TVs, smartphones, tablets, and other connected devices across the globe. OTT Subscription Video on Demand (SVOD) service providers are making efforts to offer exclusive and original programming to their subscribers.
The service channels through which the content is provides include cable TV, Direct–to-Home (DTH) or Internet Protocol Television (IPTV). These services can be easily connected to televisions, computers, and portable devices such as tablets and smartphones. The shift toward VOD is inevitable as consumers get the rights to decide where, when, how, and what to watch. It has revolutionized the pattern in which people watch movies and television. The ability to pause, fast-forward, and rewind television and movies makes VOD “on demand” in the years to come.
Related Reports:
Video on Demand (VOD) and Audio and Video on Demand (AVOD) Market: Global Advancements, Conversion Trends, Business Models, Technology Roadmap, Worldwide Forecasts and Analysis (2013 – 2018)
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