According to the new market research report "Marketing Resource Management Market by Solution (Marketing Reporting and Analytics, Capacity Planning Management, Financial Management, Creative Production Management, Project Management, Brand and Advertising Management) - Global Forecast to 2020".

[163 Pages Report] The global Marketing Resource Management Market size was USD 4.46 Billion in 2015 and is projected to reach USD 9.01 Billion by 2020, growing at a Compound Annual Growth Rate (CAGR) of 15.1% during the forecast period.
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It also identifies the drivers, restraints, and opportunities prevalent in the market and provides burning issues along with premium insights for the market.
Browse and in-depth TOC on “Marketing Resource Management Market”
73 - Tables
52 - Figures
163 - Pages

The massive adoption of advanced technologies such as mobile and social media has given rise to substantial internet usage in all over the world. A considerable change in the marketing field due to technological advancements, usage of marketing resource management market has become necessary for product sale as well as for improvement in organizational productivity. Marketing Resource management acts as the backbone for marketing daily operations held in the organization. Initially Marketing Resource management was used by large enterprises to plan, and coordinate their vast marketing department. However, now days SMBs have started adopting Marketing Resource management solutions to manage their day to day marketing activities, reduce expenses, and to do a better planning for organizational growth. Moreover, Marketing Resource management is user defined so it helps user in data management, marketing of product and services, and brand management. Furthermore, the augmented usage of Marketing Resource management helps in cost reduction, accuracy of work, and real time collaboration with customers.
Marketing resource management market can be defined as processes to improve and enhance the capability of organizations thorough optimum utilization of resources available for marketing – whether they are external or internal. Presently, the emergence, of Marketing Resource management has encouraged organizations in data management, rights management, management of digital assets, and budgetary planning, thereby enabling enhanced usage of marketing resources.
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The major driving force for the marketing resource management market is the increased need of marketing solutions for selling product and services. Companies need solutions that can help them to enhance their marketing activities so as to increase their market reach.

The report spans the overall structure of the market and provides premium insights that can help solution vendors, technology providers, and Internet service providers to identify the need of enterprises and Small and Medium Businesses (SMBs) along with exhibiting the need gaps for cloud services providers, and marketing resource management market solution providers. The report analyzes the growth rate and penetration of Marketing Resource management across all major regions.

The marketing resource management market report is segmented on the basis of solutions, deployment types, user types, industry verticals, and regions. The solution is further categorized as content management, planning management, financial management, creative management, brand management, project management, asset management, advertising management and support management. Further, the deployment type is categorized into cloud and on premises. The Marketing Resource management users are segmented into enterprises and SMBs. In addition, the report classifies the industry verticals as media and entertainment, retail, BFSI, healthcare, consumer goods, automotive, manufacturing, apparel and others. The Marketing Resource management market is gaining traction which is evident from the acquisition of Orbis Global by Infor. Key players such as Adobe systems, Teradata, Oracle, SAP, SAS, Microsoft, IBM Corporation, and North Plains, are offering their solutions to enterprises and SMBs.

The marketing resource management market has been segmented on the basis of solutions, services, deployment types, user types, industry verticals, and regions. This report analyzes global adoption trends, future growth potentials, key drivers, restraints, opportunities, and best practices in the Marketing Resource management market. The report also examines growth potential, market sizes, and revenue forecasts across different regions as well as user segments.

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