The augmented reality (AR) offers an innovative technology that includes digital information thereby providing a composite view to the user and in real-time. The AR technology has been around since 1960, but the name was given in 1990 by Thomas Caudell. The AR technology allows gamers to scan physical world with an augmented experience by providing digital information. The increasing penetration of smartphones and tablets, internet penetration, and integration of AR into mobile devices are the major factors driving the market growth.

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Top Players in the Global Market

Microsoft

Google

Apple

Sony

Nintendo

Niantic

Cast AR

More+

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Market segment by Regions/Countries, this report covers

United States

EU

Japan

China

India

Southeast Asia

Competitive Analysis:

The study covers and analyzes the “AR Gaming” market. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, it helps the venture capitalist in understanding the companies better and take informed decisions.

Benefits:

The report provides an in-depth analysis of the AR gaming market aiming to offer gamers with immersive gaming experience by embedding digital information such as audio, video, and data into the real-world environment in real time. The report talks about types, devices, technology, technology adopters, and regions. With the information offered, key stakeholders can know about the major trends, drivers, investments, vertical player’s initiatives, and PPPs interest towards the adoption of AR technology into the gaming industry. Further, the report provides details about the major challenges going to impact the market growth. The report also covers the profiles of the major companies.

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