The global field force automation market attained a valuation of $1,196.9 million in 2019 and is predicted to reach $9,033.0 million revenue by 2030, exhibiting a CAGR of 20.9% between 2020 and 2030. The increasing penetration of the internet and smartphones, the growing requirement for automating repetitive tasks, and the soaring adoption of advanced technologies such as internet of things (IoT), cloud computing, and artificial intelligence (AI) in field force automation solutions are key growth drivers of the market.

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The soaring requirement for automated sales force solutions is a major factor fueling the expansion of the market. These solutions assist the sales and marketing representatives in various tasks and activities via the automatic approval of orders, lead tracking, automated assessment of the marketing needs of clients, marketing automation, and the assembly of several sales projects within one dashboard. Moreover, the adoption of these solutions leads to enhanced customer experience, streamlining of sales operations, and improved efficiency of on-ground professionals.

As the automated sales force solutions massively enhance the customer experience, which subsequently leads to higher customer engagement and revenue growth, they are increasingly being adopted by businesses across the world. The increasing incorporation of digital marketing by enterprises is another key factor driving the progress of the market. Businesses are increasingly incorporating digital marketing techniques and strategies for expanding their customer base, fulfilling the customized requirements of clients, and gaining a foothold in the industry.

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The field force automation market is divided, on the basis of offering, into services and solutions. Of these, the solutions category is predicted to demonstrate a higher CAGR in the market in the upcoming years. This would be because of the growing requirement for services such as installation, system integration, and maintenance and support for improving the productivity of resources, streamlining the project lifecycle, and regularly keeping the software up to date.