Hong Kong is one of the fastest developing cities in the world. Situated in close proximity to China, this country is fast becoming the seat of many economic transformations. Nearly 75 percent of the population in this country uses the internet to accomplish various tasks. Google is the most preferred search engine for internet users in this country surfing for information or ecommerce stores. Any ecommerce store that intends to reach out to the target audience in Hong Kong effectively should find a spot in the first page of Google’s SERP list for this region. Optimising a site for Google.com.hk is not the same as optimising for Google.com. While the former focuses on enabling websites to cater to the local population, the latter focuses on optimising for the United States. If you want to witness google.com.hk ranks improvements for your ecommerce store, learn about keywords and their significance in search engine optimisation.

The primary step is to make a list of the most competitive keywords or key phrases used by the internet users in Hong Kong to find information about products and services offered by your business. While the short tail keywords are highly competitive and ideal for a global audience, the long tail keywords bring in the local audience. Using the latter interspersed with the former is what you need to create content that facilitates faster indexing. Tools such as Google Trends and Google Adwords can help you come up with keywords that can contribute towards google.com.hk rank improvements.

Using the keywords chosen well is as important as choosing the relevant ones for your business. Keyword stuffing, which refers to using the keywords multiple times in small texts, to ensure faster indexing can be disastrous since it is looked down upon by Google. To see google.com.hk ranks improvements at the earliest without taking any undue risks, it is advisable to choose one or two keywords for each page of the website and create meaningful and informative content that customers can easily understand. Business jargon and grammatical mistakes are a big “no” if you want to attract a steady stream of visitors.

Keywords are the ones that Google’s search engine algorithm looks for when it comes crawling to your website. To be assured of easier indexing and faster google.com.hk ranks improvements, it is imperative to use the keywords not only in the body of the content written for individual pages, but also in the title tags, heading tags, Meta tags, descriptions, images and other files. Ensure you have a mention of the keywords in the call to action boxes from which links to your website are created, especially when writing articles using keywords for article submission directories.

Writing blogs using the keywords chosen also contributes significantly towards google.com.hk ranks improvements. Creating blogs and posting them on blog sites that have a high ranking and generating incoming links from the posts to the inner pages of your website helps index the pages faster and gives a boost to the ranking of the website.


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