A business can’t activate properly without the marketing department. Such a department is responsible with managing advertising and promotional strategies. Social media marketing is the process of making clients aware of a brand via social media websites and gaining website traffic for that matter. In the same time, SEO refers to website traffic, but for it, attention is focused on search engines and optimizing a website in a manner to reach the highest positions when search results are displayed.

Social media marketing puts a great deal of effort into creating attractive content that will eventually attract attention and encourage readers to share it further on social network websites they are using. A message has higher chances to spread, due to the fact that it comes from a more trusted source, someone familiar, instead of the company itself. Thus, word-of-mouth is at the base of such a strategy, results are measured by earned media and not paid media. Social platforms are easily accessible to anyone and they are free. This has enabled an easier communication between brands and customers.

Even more, organization can implement campaigns via social media, as all it takes is creativity and passion, since the platform is relatively inexpensive. New content can be discovered through social media and it can be used as a powerful tool to build relationships and support SEO efforts. Just as people use search engines to look up information of their interest, they also use social media websites to find the brands they are using or the ones they intend to.

There will always be something new about social media marketing, because in essence marketing means creativity, innovation and passion for advertising. Companies are making great use of social media to increase their sales and impressive results have been shown in this regard. People are under the premises of a company not existing on social media websites as not existing at all. It goes the same with SEO, because if a company does not have a website and it does not appear in the first results in search engines, then it means lost position and lack of branding.

Social media marketing and SEO can be both used by companies to increase awareness and to increase sales. Viewed from social media perspective, it is recommended for companies to set up alerts and to start monitoring customers. Customers are the ones targeted and they are the ones who share impressions, opinions and regards about the brands they are using. If these “voices” are heard, then messages can reach companies and be used as powerful tools for gaining popularity and increasing customer support.

Writing attractive and good content is essential in SEO, but also in social media marketing. Only relevant content will attract customers and search engines will display the company’s website in higher search results based on this criteria as well. Of course, there are other factors that should be taken into consideration and the commitment should be constant. Marketing is a powerful tool and if it is used wisely, it can bring some very large benefits.


Businesses that activate in the online environment or want to have an online presence should focus more on SEO http://www.bigapps.com.au/website-visibility/seo.html techniques. Part of a successful marketing campaign, social media marketing http://www.bigapps.com.au/website-visibility/social-media-marketing.html should be considered by any business.